REFURBISHED & REMANUFACTURED Out with the old, in with the ‘LIKE NEW’
With remanufactured fitness equipment now offering the same performance and warranties as new kit, gym makeovers are so much more affordable. Kath Hudson looks at some recent installations
DEMOCRACY IN ACTION
SUPPLIER: PHYSIQUE CLIENT: NR GYM INSTALLATION: AUGUST 2012 INVESTMENT: £30,000
customer service in health clubs, NR Gym – a privately owned gym in Keighley, Yorkshire, UK – is a great example of a recession start- up company. Overheads are kept as low as possible, the gym is self- financed, and the business responds to trends and customer demands. Co-owners Rousel Chowdhury
L
and Nick Hindle took the functional training and combat sports route, as they felt this would achieve the best results for members. They opted for remanufactured kit as the most affordable option and turned to Physique Sports, which was able to source plate-loaded Hammer Strength and Hammer MTS, powder-coated in silver and fi nished with grey and red upholstery in line with the NR Gym brand. All kit came with a three-year warranty. “We’re very much a back-to-basics
gym,” says Chowdhury. “No fads and no gimmicks. We don’t need or want a lot of members and we focus on retaining the ones we have.” Already with a waiting list, the
club has a strict membership policy whereby people’s applications are assessed by a committee made up of both owners and some members. Chowdhury says they don’t want intimidating gangs of lads grunting in the corner or hogging the weights. Each month, the club invests in another piece of refurbished kit from Physique. This is also chosen democratically, with a suggestion board and members allowed to vote for the kit they want.
May 2013 © Cybertrek 2013 The kit for NR Gym was powder-coated and re-upholstered to fi t the brand ENHANCING WORKOUTS
SUPPLIER: PULSE CLIENT: WORKINGTON LEISURE CENTRE INSTALLATION: DECEMBER 2012 INVESTMENT: £125,000
W
ith the fitness suite not meeting the demands of its customer base,
and with limited funds available, Workington Leisure Centre – a local authority site operated by Carlisle Leisure on behalf of Allerdale Council in the UK – approached Pulse to come up with a solution that would make better use of the available space and expand the 46-station offering. The intention of the refurbishment was to increase memberships and improve retention. Pulse came up with the idea of
expanding the fi tness suite into a corridor, creating a dedicated free weights space in an under- utilised area under the stairs. The new 100-station fi tness suite was
equipped with refurbished fi tness equipment – a varied mix of CV, resistance and free weights. Opting for refurbished kit – which
was on average four years old “but looked as good as new” – enabled the leisure centre to extend and improve its suite, with better equipment, while staying within budget. “Following the refurbishment, we’ve
gained an additional 200 members in a two-month period. We’re delighted with the results and are confi dent this will continue to grow as news spreads,” says Kelly Donnelly, corporate marketing and memberships manager for Carlisle Leisure.
aunched by a couple of industry veterans jaded by what they saw as a lack of
The fi tness suite was expanded and now offers 100 pieces of equipment
Read Health Club Management online at
healthclubmanagement.co.uk/digital 59
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84