PROJECT PROFILES
PROJECT PROFILE PROMOTION SUPPLIER SHOWCASE WE TAKE A LOOK AT RECENT PROJECTS FROM MATRIX, CYBEX AND DALESAUNA
SUPPLIER: MATRIX FITNESS ADDING VALUE
CLIENT: CHESHIRE EAST LOCAL AUTHORITY, UK
Macclesfi eld: A “far more
welcoming space”
to equip the sites with top of the range cardiovascular and strength equipment that would deliver a ‘wow’ factor. Following a tender win to provide Knutsford Leisure Centre
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with fi tness equipment for their refurbished site in 2011, Matrix secured a subsequent contract to supply fi ve additional sites: Crewe, Nantwich, and Shavington, plus two completely refurbished fi tness suites at the authority’s leisure centres in Macclesfi eld and Wilmslow. Each facility now offers something for everyone, including
products from the Matrix Universal Series (U-Series), which are accredited by the Inclusive Fitness Initiative (IFI) and ensure that accessibility is not a barrier to improving health and independence for the residents of Cheshire East. As the user experience was a key priority for the authority,
Matrix 7 Series products were also selected, enabling gym users to watch fi lms and TV programmes while they work out. This range also incorporates Virtual Active software, which engages exercisers on all levels via workouts that include music and ambient soundtracks in addition to dynamic video footage. This is displayed on the console, linked to gradual terrain changes underfoot, for a totally immersive exercise experience. Alternatively, gym members can listen to their favourite tunes while they work out, thanks to iPod docking stations on each piece of CV equipment. The sites also cater for members preferring strength training,
following the installation of Matrix G3 strength equipment, as well as selected free weights. “Since the refurbishment of the fi tness suite at Macclesfi eld Leisure Centre, our existing customers have been impressed
May 2013 © Cybertrek 2013
heshire East Council operates 15 leisure facilities, all providing a range of services for the local community. As part of a continuous drive to improve service provision, the authority wanted
The inbuilt media system on the CV kit is proving very popular
by the vastly improved range and quality of the equipment, especially the entertainment systems within the CV equipment,” says Maria Tatters, Macclesfi eld Leisure Centre manager. “The refurbishment has been widely welcomed, making the fi tness suite a far more welcoming and effi cient space. We have seen a rapid increase in usage and memberships attracted by the refurbished facilities and new equipment.” Matrix was involved in the facility design and planning of
equipment layout, as well as providing pre-sales marketing support materials. The authority has also benefi ted from the Team Matrix ambassador programme, with both Olympic cyclist Dani King MBE and GB triathlete Jodie Stimpson on-hand to support site launch activity. Matrix Fitness sales director Chris Austin says: “After previously supplying the authority’s facility in Knutsford, we were delighted to be a key supplier to Cheshire East Council, supporting the authority with its plans to deliver fi rst-class fi tness facilities to the local community.”
For more information:
www.matrixfi
tness.co.uk Read Health Club Management online at
healthclubmanagement.co.uk/digital 73
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