ADVERTISING FEATURE


The ON-X factor that’s future-proofi ng provision


The £24m ON-X Linwood Centre is championing change and placing customer needs first


hanging provision is at the heart of a new multi-million pound leisure investment that will sustain premium offering


in Renfrewshire for generations to come. The £24m ON-X Linwood Sports


and Community Centre is the jewel in Renfrewshire Leisure’s crown, and its completion marks the conclusion of a £42m investment programme to ensure outstanding leisure provision for the next 25 years. “Leisure in Renfrewshire has gone from strength to strength since we took on the running in 2003,” says Joyce McKellar, CEO of Renfrewshire Leisure, who oversees nine wet and dry centres on the council’s behalf. The new centre, which


level while remaining financially viable. We’ve already brought the council subsidy down by 35 per cent.” In 2006, the trust developed its first


strategy for the council in a bid to raise participation levels, targeting a 25 per cent increase in user numbers – a figure that has since nearly doubled, to 47 per cent. Key to successful design and delivery


at Linwood was gaining an insight into customer needs and expectations. User


The combination of lockers


opened its doors on 25 March 2013, offers an extensive range of community facilities including an eight- court multi-purpose sports hall, athletics track, artifi cial 3G pitch, multi-use/ dance studios, state of the art fi tness suite, group cycling studio, squash courts and a facility for adults with learning disabilities.


hitting targets


“Our biggest challenge is balancing income generation with the social needs of the community,” McKellar explains. “My key driver is to reduce the subsidy


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installed were in line with the responses from the customer survey Craftsman implemented to ensure the centre meets customer needs


and non-user surveys proved critical in collecting data and assessing how the centre should match needs with provision. “The consultation brought out a


number of important factors that were used in developing the new facilities, but one of the major areas where there was an tremendous response was on the quality of the changing facilities, particularly among women,” says McKellar. “Most respondents felt our previous leisure centres did not provide changing rooms of a suffi cient standard


Read Health Club Management online at healthclubmanagement.co.uk/digital


to meet the increasing demands of the modern user. Limited accessibility and facilities for the disabled and partially- abled were also highlighted.” Renfrewshire Leisure once again


joined forces with leading manufacturer Craftsman Lockers, with whom they had successfully partnered on three earlier projects to deliver a scale and quality of changing provision fi t for a diverse cross-section of potential usage. Craftsman’s longstanding


expertise in design and concept shaped the layout and user experience of the changing provision to meet the centre’s requirements. McKellar adds: “The


position, location and comprehensive range of lockers designed by Craftsman was crucial to meet the widest cross- section of users, from


families who require an enormous locker to stow away the belongings of three or four individuals, to the partially-abled who in some cases need wheelchair access. There was also a high demand from those who wanted to store items safely but didn’t need to change, so lockers positioned outside our fi tness studios were key. “Craftsman’s ability to supply a variety


of sizes was unmatched: from lockers for casual users who wish to stow away sports bags containing belongings


May 2013 © Cybertrek 2013


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