MAY 2013 LETTERS WRITE TO REPLY
Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email:
healthclub@leisuremedia.com
Shaping up for a group exercise only offering I read with interest your recent article about group exercise gyms (see HCM Feb 13, p28). I would like to introduce you to Shape Up Studios. I’ve been in the fitness sector for
many years, joining Fitness First at its inception before moving to Next Generation. I then had some time away from the industry before coming up with the idea for Shape Up Studios in spring 2011 – I felt there was an opportunity for a new approach to exercise. One of the experts quoted in the
Training people to be the positive face of a gym can add vibrancy to a club
Gym fl oor staff: Focus on those with a positive attitude
I was interested to read your recent feature on gym floor skill sets (see HCM March 13, p28). I accept that advice delivered on personal health and fitness must be delivered by people with a strong knowledge of anatomy, physiology and biomechanics. Other skills – empathy, diplomacy, attitude, communication, visualising and listening – are also required. Most importantly, there must be a strong element of trust and confidence established before a real bond can be formed between people. What do you most remember about
the London Olympics, other than the athletics performances? My abiding memory is of the Games Makers, a disparate volunteer group of 70,000 people who attracted accolades worldwide. They were elected and trained by McDonald’s, echoing its own approach of recruiting employees based on qualities and attitude, and investing
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in high-quality training to help them achieve their potential in the workplace. Learning from this, énergie Fitness
Clubs has developed an ‘énergiser’ scheme for people who have vast resources of energy and positive attitude, who are observant, and who easily adapt to the needs of others. We train them to be the welcoming face of the gym, and are already seeing increased trust and confidence between staff and members, better communications, and an added vibrancy in the clubs. Our énergisers are the catalyst for all departments – the glue that binds people together and helps form a member community, which we believe develops loyalty and improves retention. So which way do we train: énergisers
to PTs or PTs to énergisers? We’re not sure yet... Jim Durie Franchise director (Leinster), énergie
Read Health Club Management online at
healthclubmanagement.co.uk/digital
article, Doyle Armstrong, says “no- one has yet done the full works with a mix of group exercise options”. In fact, we do exactly this – and we’ve just celebrated our first birthday. Shape Up Studios is a group exercise concept that specialises in all manner of instructor- led group activities, from traditional offerings such as Step, through Zumba, pilates and group cycling to HIT, Hot Yoga, toning tables, MX circuits and group Power Plate classes. We also specialise in exercise for
people affected by medical conditions such as MS and stroke, using power- assisted exercise equipment. Our next step, now the pilot has
proven itself, is to roll-out Shape Up Studios to other centres across the UK. Annabel Glynn MD, Shape Up Studios
After a promising pilot, Shape Up Studios is now being rolled out
May 2013 © Cybertrek 2013
PHOTO:
WWW.SHUTTERSTOCK.COM/YURI ARCURS
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