START-UP ASSISTANCE


CV equipment consisted mainly of the Star Trac Pro series


SUPPLIER: FIT4SALE CLIENT: MARSHALL FITNESS INSTALLATION: JANUARY 2013 INVESTMENT: US$120,000


W


ith this project, Kelly Marshall – owner of Marshall Fitness in Ohio,


US – has, in just three months, turned her part-time career as a personal trainer into a viable business to support her family. By purchasing remanufactured


equipment from Fit4Sale, Marshall Fitness saved over 50 per cent, meaning the club could launch without being burdened by too much debt. With its One Stop Shop service, Fit4Sale provided


consultancy to negotiate better leases on the building, as well as operational, marketing and sales consulting. “We’ve found that, by providing our


clients with many of these support systems, we’ve taken much of the risk out of trying to open a small business,” says Nick Pugh, CEO of Fit4Sale. The equipment consisted mainly


C


of Star Trac Pro series for the CV and CYBEX VR2 for the strength equipment. Strength and free weight benches were sand-blasted and powder- coated, with platinum silver frames and American Beauty red upholstery for a bright look. “Within three months, we’ve achieved 200 members – one- third of the way towards our goal of 600 members,” says Marshall. ●


By providing clients with support


services, we take much of the risk out of opening a small business


M Y CM MY CY CMY K


Marshall Fitness saved over 50 per cent with remanufactured kit


May 2013 © Cybertrek 2013


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