SPORTS CONDITIONING
PEAK performance I
t’s been eight months since the official opening of St George’s Park in Burton-upon-Trent, but the excitement over England’s
new National Football Centre has hardly died down. Uniting all of England’s national
football teams for the fi rst time under one roof, the £105m facility serves as the Football Association’s centre of excellence, training not only existing and future England international players, but also new football coaches who will be inculcated with the FA’s vision of the future of English football.
Q
. What are the objectives of St George’s Park?
On one hand, St George’s Park aims to provide a permanent home for English football, to improve the quality of the game, develop the professionalism of coaching and refereeing, and to improve the development of footballing talent among England’s youth. On the other hand, St George’s Park
also aims to be a centre of excellence in sports science and medicine that’s open to everyone, offering medical screening, diagnosis, treatment and rehabilitation for human performance.
Q
. How did the idea of setting up Perform, a world-class sports performance centre at St George’s Park, come about?
Spire Healthcare has a long tradition of providing the highest standards of private healthcare in the UK. Through market research, we began to recognise that there was a need for the provision of sports medicine, rehabilitation and performance, and developed a new sports medicine brand called Perform. While we were researching Perform, the FA had just begun its search for a
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healthcare partner for St George’s Park. We were enormously excited by this opportunity, as we instantly recognised it would give us the chance to create a world-class centre of excellence. In autumn 2011, we were selected by
the FA as its partner and immediately began work at St George’s Park – alongside other partners such as Technogym, the offi cial fi tness equipment supplier – to create this unique, accessible, multi-disciplinary facility that’s dedicated to enhancing human performance. Perform pulls together everything that
Spire has learned about sports medicine over the past 30 years. We work with some of the fi nest sports and exercise physicians in the country, and Perform at St George’s Park provides them with the tools to do the job: cutting-edge fi tness equipment underpinned by carefully designed protocols that put the patient at the heart of what we do.
Q
. What’s the vision and philosophy behind Perform at St George’s Park?
The vision of Perform is to be a world-class, internationally-renowned
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conditioning SPORTS SERIES
St George’s Park, England’s National Football Centre, also caters for the general public with a series of packages available through its Perform centre. Kirstyn MacRandal reports
But St George’s Park doesn’t just
cater for the needs of England’s top footballers. The facility is also home to Perform, a 23,230sq m (250,000sq ft), £1.4m state-of-the-art sports medicine, rehabilitation and performance centre operated by Spire Healthcare. It’s one of the most advanced sports performance facilities in the UK – and is accessible to everyone, from high-
profi le athletes and amateur teams to corporate groups, schools and the local community. We talk to Phil Horton, director of Perform, to fi nd out more about the centre’s mission and services.
centre of excellence for sports and exercise medicine, performance science, injury rehabilitation and also strength and conditioning. Our mission is to bring together the
best people, all dedicated to developing excellence and delivering the highest quality outcomes – helping people achieve performance beyond their expectations, for sport, for life and for work. We have therefore staffed Perform at St George’s Park with top- class sports medics and sports scientists to maximise the impact of the state-of- the-art facilities. Perform is open to all individuals, not
just the professional sports world. The general public, as well as corporates, can access the rehabilitation and sports science facilities, whether on a self-pay basis or through private medical insurance. ‘Perform for Life’ and ‘Perform for Work’ are health assessment packages available to ensure that individuals and company employees
‘know their health numbers’. Once we have a picture of their health,
we can then link this into their personal goals, performance objectives and help them Perform.
May 2013 © Cybertrek 2013
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