REFURBISHED & REMANUFACTURED COST CONTROL
SUPPLIER: SERVICESPORT CLIENT: ON THE LIMIT INSTALLATION: JUNE 2012 INVESTMENT: £60,000
A
dam and Kathryn Bell, owners of On The Limit – a health club in Tring,
Hertfordshire, UK – already ran a ladies-only gym in the town, but could see a gap in the market for a mixed facility with a focus on personal training. As the existing site was not big enough and the equipment was getting tired, the pair sought a new site and decided to invest in new equipment. Impressed by the Life Fitness
CV equipment used at the existing ladies’ club, Adam spoke to a number of companies about both new and remanufactured Life Fitness equipment. Considering the costs of relocating – and given that he was also investing in InStyle bikes, plus resistance stations and free weights – he decided he would get best value from buying remanufactured CV kit. He chose to work with
Servicesport thanks to its use
of only genuine Life Fitness parts and its two-year full warranty – the same as on new kit. “I needed both cardio and strength machines I could trust to last and work to their full potential, but I also had a budget,” says Adam.
“The machines I chose for cardio are reconditioned Life Fitness treadmills, cross-trainers, bikes and steppers. You wouldn’t know they have gone through any reconditioning. They’re in mint condition and top working order.”
Servicesport uses only genuine Life Fitness parts when remanufacturing
GROWING MEMBERSHIP
SUPPLIER: TECHNOGYM CLIENT: LIFESTYLES@ HOUGHTON INSTALLATION: APRIL 2012 INVESTMENT: £20,000
by Stevenage Leisure Limited (SLL) on behalf of Central Bedfordshire Council in the UK, and previously known as Houghton Leisure Centre
P
rior to its refurbishment and rebrand, the lifestyles@ houghton centre – managed
– had one small free weights room and a small studio-sized gym, with 15 stations that were all over 10 years old. SLL wanted to give the gym
an overhaul in a bid to push up memberships and footfall, including a gym extension and new equipment. However, due to a limited budget, it decided not to invest in new strength equipment. Technogym instead put forward the option of using Still Novo equipment – used equipment that has been fully dismantled, rebuilt and certifi ed to provide the same level of performance as a new product. SLL installed 13 pieces of Still Novo
Selection Strength equipment to sit alongside its 32 Technogym Excite+ cardiovascular stations, and has received great feedback from users. Meanwhile the old gym was converted
into a 20-bike group cycling studio, while the former free weights room became a meeting and consultation room. In addition, further areas of the building were taken over and a drama studio and changing/storage area transformed into two gym facilities: a stretch/core area and a matted free weights and functional training area. Since the refurbishment, the centre
has grown its membership from 40 members to more than 1,500 in under a year, as well as building gym usage from under 250 visits a month to nearly 4,000. “By working in partnership with
The previously rundown centre has a brand new look post-refurbishment 60 Read Health Club Management online at
healthclubmanagement.co.uk/digital
Technogym on this project, Stevenage Leisure has been able to collaborate with Central Bedfordshire Council and Houghton Regis Town Council to rejuvenate a run-down leisure facility to become a thriving leisure centre,” says Kieron Vango, SLL operations director.
May 2013 © Cybertrek 2013
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