PROJECT PROFILES
CLIENT:
MI-GYM.COM FUN-FILLED RESULTS
M
PROJECT PROFILE PROMOTION
SUPPLIER: JORDAN FITNESS
i-Gym.com – a new independent operator located in Chelmsford, UK – has chosen functional fitness specialist Jordan Fitness as the equipment supplier
for the launch of its club. Launched by industry veteran Rachel Young, Mi-Gym.
com is a revolutionary concept in functional group training, personal training and CrossFit (it encompasses CrossFit Chelmsford). Targeting health club users who feel they are not getting the desired results from a traditional gym environment, the aims of the club are to increase group participation, make the exercise experience engaging and fun, drive retention and, most of all, achieve results for members. The club website explains: “We are all about fitness
and lifestyle choices that you make.... We are results driven but not elite and we do not take ourselves too seriously. Our goal is that you come to the sessions, work hard, have fun, go home… We understand the benefits of group exercise, community and fun, the importance of FUNctional Training to become fit for purpose for everyday life.” The
Mi-Gym.com site has been extensively
refurbished to offer 130sq m of open-plan training space in the heart of Chelmsford. In addition to group and personal training, it also offers coaching, Olympic lifting, boxing, combat and suspension training. Jordan Fitness has supplied a wide range of functional fitness equipment including Olympic training discs, kettlebells, slam balls, sandbags and punch bags. Jordan Fitness also implemented its new Results
Based Training (RBT) service at the site – its comprehensive service for facilities wishing to implement functional training areas. The three key stages of the RBT process are: Evaluate, selecting the type of area clients want for their business needs; Enhance, helping clients choose the right equipment, flooring and layout; and Engage, providing marketing materials to help clubs get their members excited about the new offering. “We wanted to show Rachel how our new RBT
service could assist her in making her vision for
Mi-Gym.com a reality. Jordan Fitness advised her not only on equipment selection, but also layout and other operational suggestions to allow her to maximise the effectiveness of the facility for results and profit,” says Allan Collins, director of education at Jordan Fitness. He continues: “Rachel is very much aware of the
importance of education in the delivery of a new and exciting fitness brand, and we have supported her in setting up something not seen before in the UK. The
Mi-Gym.com facility will be a fantastic place for both clients and progressive trainers who are looking for something exceptional. I foresee this type of facility will become a template for many others.”
For more information:
www.jordanfi
tness.com 82
New kit includes kettlebells and slam balls
Jordan advised on club layout and operations
Jordan’s Results Based Training service was used
Read Health Club Management online at
healthclubmanagement.co.uk/digital April 2013 © Cybertrek 2013
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