HEALTH TRENDS


the power of ONE


Gyms should use data from apps to give members personalised wellness plans


TECHNOLOGY EDITION A


Today’s consumers are increasingly taking control of their own health. Louise Kennedy of The Futures Company looks at how this will shape the future of the fitness industry


s our population ages and we approach a world where people are living longer than ever, it’s important


that people feel confident they will lead healthy lives as they age. However, while life expectancy is increasing, modern lifestyles are taking their toll on quality of life, with an increasing number of people globally suffering from chronic and lifestyle-related diseases. People need to feel they can trust healthcare providers and professionals


April 2013 © Cybertrek 2013


to facilitate a long-term healthy future. However, rising healthcare costs in markets such as the US, combined with a crisis of trust in markets such as the UK – with its recent NHS care scandals (see BBC News coverage: http://lei.sr?a=Y0L1L) – are eroding consumers’ confi dence that healthcare providers will deliver. As a result, people are seeking


greater personal control over their health. In the UK, 64 per cent of people in the UK say they take proactive steps to manage their health, even when they


are not ill. Self-diagnosis is also fast on the increase, with 44 per cent of people researching medical conditions themselves, often circumventing traditional, professional healthcare paths (source: TFC Global Monitor 2010).


Taking control As part of this trend towards the self-management of health, we’re seeing more people adopting a range of ‘DIY health tools’ that help them stay in control of their


Read Health Club Management online at healthclubmanagement.co.uk/digital 39


PHOTO: PURE YOGA


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