INTERVIEW
A partnership with a national childcare
provider has created new revenue streams
medical centres, not only do we get rental revenues, but we’re also slowly seeing income from personal training going up due to referrals from the medical centres.” Meanwhile, a partnership with
national childcare provider Kinderstad has provided the clubs with an additional rental-based revenue stream.
“Children represent a key opportunity for the health and fi tness sector,” says Pellikaan. “However, although our health clubs are very family-orientated, we decided we should stick to what we do best and bring in a third party to run our daycare offering. “Kinderstad has dedicated areas within our clubs to run after-school
After-school clubs bring in extra business
clubs for kids while their parents are still at work. That also allows it to introduce sports into its offering, using our facilities – which again brings in additional revenue for us, as the kids pay for sports sessions, swimming lessons, karate and so on.” Given the large footprint of the
Pellikaan clubs, are there any plans for further rental-based agreements?
“Yes,” says Pellikaan. “I’m currently busy working on a deal with a big dental operation. If I’m honest, that’s purely a commercial venture: although there’s some synergy between dentistry and the rest of our medical offering, there’s no real connection with our health club facilities. Really it’s just about driving
“Our focus on families and children will
continue to grow,
as will our medical offering and programming
for the older population”
36 Read Health Club Management online at
healthclubmanagement.co.uk/digital
revenue from our spare square metres. That said, if it helps the member in some way – through convenience of location for example – then it’s one more way of adding perceived value to our offering.”
Future plans So if we project forward 10 years, where does Pellikaan see the company? “I’d definitely like to have more clubs – around three or four in that sort of timeframe, perhaps one of which could be international. We have considered going into markets such as Belgium, for example. “I think our focus on families and
children will continue to grow, as will our medical offering and our programming for the older population. And no doubt we’ll continue to enhance our offering in ways we’re already working on, to ensure it remains relevant in the future: improving service for our members, introducing IT to help deliver results, cutting costs, introducing much more measurement across all departments to ensure we’re being as effective and effi cient as we can be. “Ultimately I don’t see obstacles. I
just see opportunities. Patrick and I are both still young – he’s 40 and I’m 35 – and we have a lot of appetite for this industry. We’re both very, very positive about the future.” ●
April 2013 © Cybertrek 2013
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