NEW OPENING
MICRO-MANAGEMENT
‘RESERVE YOUR SEAT’ TECHNOLOGY AND A FOCUS ON EXCELLENT INSTRUCTION – ALISON BLEDGE REPORTS ON THE OPENING OF LONDON’S LATEST CYCLING-ONLY MICROGYM
Cyclebeat uses technology, new to the UK, that streams riders’ performances live onto a board at the front of the class V
isit any major city in the UK and you can’t fail to notice the boom in microgyms over the last few years. These smaller,
specialist and often independently- owned studios are steadily growing in popularity, with cycling-only gyms at the forefront of this trend. In the United States, in spite of a
premium price tag, SoulCycle attracts a very loyal following. And now the options are growing for London- based exercisers, with a new studio – Cyclebeat – joining the swelling ranks of the cycling-only microgyms alongside the likes of BOOM!Cycle.
THE CYCLEBEAT REVOLUTION Cyclebeat, which opened in the City of London on 13 February, was founded
April 2013 © Cybertrek 2013
by two London-based lawyers, Greg Allon and Justin Crewe. Both huge fans of indoor cycling, nevertheless their experience of attending classes had led to frustration due to the varying standards of club facilities, as well as class timetables that failed to fit in with their busy schedules. On a trip to New York, the pair
visited a number of boutique cycling studios and the idea of a business venture took shape. Allon says: “After experiencing some really great classes Stateside, we returned to London very excited about the potential to create a studio that offered only indoor cycling, but that delivered it really well. “Cycle studios in the US have certainly
helped create a buzz and sense of excitement around indoor cycling.
While London has seen a small number of boutique studios open in the last few years, we believe Cyclebeat is leading the vanguard of smart fi tness boutiques that offer customers a far richer cycling experience than they would get in a traditional gym.” Crewe adds: “We set out to create
an indoor cycling environment that provided a consistently high standard, and we identifi ed three key factors to ensure we stood out from competitors. Firstly, and most importantly, Cyclebeat has some of the most talented instructors in the country, offering inspirational classes and a fantastic playlist. Secondly, we’ve introduced technology that makes for a much richer experience, enabling riders to book a specifi c bike, compete if they choose
Read Health Club Management online at
healthclubmanagement.co.uk/digital 47
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