VIBRATION TRAINING


Power Plate says vibration training should be part of member inductions, with instructor-led classes offering exercise inspiration


MATTHEW PENGELLY Senior VP, performance health systems, Power Plate


Most people don’t realise that just three vibration training sessions a week can not only help improve fi tness, muscle tone, strength and fl exibility, but can also be used to improve bone density, circulation and cardiovascular function.


At many clubs, high staff turnover means trainers are not


adequately trained in vibration training and are therefore unable to pass on the many benefi ts to end-users. We suggest that clubs invest in ongoing training, as well as specialist courses – such as the Power Plate Post Natal Course – which can gear clubs up to attract new types of member. Those who have never used vibration training before may feel reluctant to use the equipment. Including vibration training


GRAHAM TAYLOR MD, VibroGym UK


Clubs could sell vibration training memberships


The effects of vibration training are considerable and proven, if done properly. It’s not conjecture – it’s science. We’re currently working on clinical research, in conjunction with a university in Holland, that will provide irrefutable evidence of the benefits of vibration training. Unfortunately, vibration training


is misunderstood. Men are generally allowed to think it isn’t for them, and lots of gym users don’t know how to use the platforms. In my opinion, it all comes down to the education of the instructors. We run a one-day


72 Read Health Club Management online at healthclubmanagement.co.uk/digital


in the gym induction will help combat this, as well as offering instructor-led classes that provide members with inspiration on how to correctly use the equipment themselves. Our latest model, the pro7, is also the fi rst commercially available Power Plate to offer integrated video coaching. It comes with over 1,000 exercise videos and 250 progressive full-body workouts, so users will always fi nd new exercises regardless of their goals. Varying the programmes on offer – including sports specifi c


offerings – is also a good way to get members excited about vibration training. We also offer a wide range of marketing materials that clubs can use to inspire members. Virgin Active is one chain that does vibration training well, as


it invests in continuous education and training. We train Virgin Active master trainers so they can deliver internal training. The operator builds vibration training into PT sessions and offers instructor-led classes two or three times a day, all of which gives end-users greater confi dence in using the machines.


course aimed at instructors who are working with regular gym users; they can progress to further courses for other user groups. We try to foster an understanding of the science. At the end of the day, they have to complete a paper to show they have absorbed the information and have the necessary skills to teach the programme. Marketing vibration training to non-


gym goers is an avenue that hasn’t been explored to its full potential. Vibration training memberships could be sold, for example: clubs could charge £5 a session for a group workout with trained instructors, using three machines and with six participants – three working and three resting. If three or four of those classes were run each day, it would soon pay off the cost of the machines.


April 2013 © Cybertrek 2013


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