RETENTION SOFTWARE
Introducing Retention Management’s New eBook
Preva (above and below right) allows members to set their own motivating goal
the length of stay of its members since implementing the TRP system. Stuart Martin, group commercial
manager, says: “TRP software is an integral part of measuring and managing member retention proactively. We are serious about making a difference to people’s lives and keeping people active, and we can only demonstrate that seriousness by using software.”
Precor – Preva networked fitness
We have put together the best initiatives, ideas and strategies gathered from 10 years serving clubs fighting the war on attrition.
Visit our website to download your free copy
“Precor understands the importance of establishing a relationship with exercisers in order to keep them motivated and help them achieve their goals,” says Brent Brooks, Precor’s VP of networked fitness. “That’s why we introduced our cloud-based platform, Preva networked fitness, on our P80 touch-screen console.” Preva’s suite of tools offers three main
elements: Preva Net, Personal Accounts and Business Suite. All are designed to drive engagement and participation while simultaneously enabling operators to better manage their business and ultimately drive revenue.
Tools include Preva Net’s Message
Manager, which allows clubs to communicate directly with members while they are working out. The Park Inn Hotel in St Helen’s, UK, knows just how powerful and persuasive it can be: it ran a competition using Message Manager which actively encouraged members to speak with staff and thereby build relationships – members had to contact staff in order to enter the competition. Fifty per cent of people using the gym during the competition’s 30-minute timeframe responded. Meanwhile Personal Accounts was
(+44) 01527 870875
UKSales@RetentionManagement.com
TRP shows who is likely to drop out, and who will recommend their gym
created to help members interact with their club, not only in the gym but also outside of the club via a new mobile app, thereby enhancing the member-club relationship. Users can set personal weekly workout goals, choose targets relevant to them – distance, calories or duration – and select a long-term focus, such as losing weight or toning up. Weekly progress is measured with a goal summary that alerts exercisers if they are on- or off-target, automatically recalculating remaining workouts so they can still reach their goal. To keep them motivated and engaged, users
April 2013 © Cybertrek 2013
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