payasUgym’s deal with
Tesco takes its customer base to 16.5 million people
SPOGO A Lottery-funded project led by ukactive, spogo currently lists 90,000 venues, making it the biggest aggregated database of venues in the UK. Its brief is to make finding and booking sport and exercise online as easy as booking a train ticket. Still in beta phase, not all venues offer online booking, but the number that do is growing all the time. At the moment it doesn’t cost
anything to be listed, but going forward commissions may be taken on bookings. “spogo will give us a true insight into
the customer journey,” says project director Richard Pearey. “We’ll be able to use the data to observe customer behaviour and use this to inform initiatives on how to get people active – another overarching aim of the site.”
FITNESS FREAK Launched just before Christmas 2012, this booking site has hit the ground running, with 96 London venues on-board offering between 3,000 and 3,500 fitness classes a week. Founder Shara Tochia wanted to
launch the health and fi tness equivalent of restaurant fi nder/booking website
Some classes booked on Fitness Freak come with a discount April 2013 © Cybertrek 2013 Read Health Club Management online at
healthclubmanagement.co.uk/digital 51
toptable.co.uk. Customers can search Fitness Freak for classes according to type of activity, area and time, and then book and pay online. Classes cost the same, or cheaper, than booking direct, and operators pay a 10 per cent commission per booking. The site also has a lifestyle element
to help build its client base, with a magazine section where resident journalist Booty Blogger reviews classes. There are also guest and user reviews. A loyalty scheme is set to be launched
soon, and Tochia is planning to take the concept to three more cities this year, with Manchester and Edinburgh currently on the list.
PAYASUGYM Through
payasUgym.com, people buy gym passes online and are sent a code, by SMS and email, to show at reception. One- and three-month passes are also offered. Operators pay a small commission on passes redeemed. Currently 1,000 venues are listed – a
number that’s growing all the time. The site was founded to allow fl exible gym membership for those who travel, but co-founder Neil Harmsworth says people are actually using it to try gyms under the radar before joining. It has therefore proved a successful lead generator. A new tie-up with Tesco Clubcard has taken payasUgym’s customer
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