NEW OPENING
The studio occupies a former City pub site
FLEXIBLE CLASSES AND MEMBERSHIP OPTIONS
Over 600 members signed up in the first month
Cyclebeat classes are scheduled throughout weekdays and have been designed to appeal to workers in London’s City district. The timetable features 45-minute sessions from 6.45am to 7.00pm, with 35-minute sessions during lunchtime hours. The studio offers fl exible membership,
Reception features a huge mural of the London skyline
to, and track their progress. And fi nally, Cyclebeat offers a fl exible membership system, where new riders can buy a 30-day pass for just £30, then decide whether to pay as they go or buy a fl exible membership. Either way, there’s no long-term commitment for riders.”
INSPIRATIONAL SPACE The 325sq m (3,500sq ft) studio sits on the site of a former City pub, The Red Lion, and a number of original features have been retained, giving the studio a unique feel. Fortunately for Cyclebeat, Crewe’s wife and Allon’s sister is Olga Allon, an architect and also founder of Hot Bikram Yoga, which has three boutique yoga studios in London. Olga therefore advised Crewe and Allon on the design of the Cyclebeat studio. Cyclebeat is built over two fl oors,
with a reception area and main studio space located on the ground fl oor. Meanwhile spacious changing rooms and a stretch zone can be found in the basement, with doors leading out to an open-air courtyard. Allon explains:
“The spacious layout and design have been arranged to give the best possible
48
where everyone starts on an introductory offer that allows unlimited rides for 30 days, starting on the day of the fi rst class. Riders can then either pay as they go (£15 a class), buy a 10-class card for £120, take out a monthly subscription for £75, or buy an annual pass which, costing £750, offers 12 months for the price of 10. Cyclebeat is located at 8 Lombard Court, London EC3V 9BJ:
www.cyclebeat.co.uk
experience. The bright, spacious communal areas are inviting and friendly, while the studio space is dark and low- lit. The use of Cyclebeat’s signature blue lighting creates an ambience and sense of excitement for each class.” He continues: “It was important that
the studio design was an extension of the Cyclebeat brand – a brand that plays on song lyrics. Well-known lyrics have been stencilled on the studio walls using Cyclebeat’s unique font, which has broken lines through it to illustrate speed and movement. “As Cyclebeat’s branding is multi-
coloured, we chose grey as a background colour for the interior, with splashes of brightly-coloured signage around the studio.” The changing rooms have splashes of lime green on the lockers, while the back wall of reception has a huge, multi-coloured backdrop of the London skyline – a striking feature for riders checking in for their classes. Allon adds: “The studio design offers
a space consistent with the brand and design that members see on the website. It feels fresh, unique and gives a sense of the importance of music and movement.”
Read Health Club Management online at
healthclubmanagement.co.uk/digital
INNOVATIVE TECHNOLOGY As well as a well-designed, high specification studio space, Cyclebeat offers riders a unique experience which starts the moment they log on to the studio website. Having decided which class they would like to attend, riders can reserve a particular bike – just as they would when booking a seat on a plane. This management software, provided by US technology company Zingfit, has been specifically designed for cycling studios. Prior to a class, participants can also view their instructor’s profile online and even listen to a sample playlist on Spotify. The innovation continues into the
studio through the introduction of the ‘Beatboard’, which is based on cutting-edge performance technology provided by US-based company Performance IQ. Cyclebeat is the fi rst studio or gym in the UK to use this new system, which allows riders to see their performance streamed live onto a board at the front of the class. Allon explains: “The Beatboard only
identifi es riders by their bike number, but it provides the ultimate experience
April 2013 © Cybertrek 2013
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