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INTERNATIONAL


Special K teams up with Groupe Moving


Groupe Moving in France has teamed up with Kellogg’s cereal brand Special K to launch a new group exercise concept – a 45-minute dance-based class called K DANCE, targeting women and designed to make exercise fun. Coupons are available on Special K


packs, with participants then paying an additional €2 to the club on arrival. Classes are available throughout 2013 across the Groupe Moving estate.


Vivfit & Vivaslim: new launch and new club


Vivafit – the largest women-only express fitness and nutrition franchise in Portugal – has launched Vivaslim, a weight management programme already available to all Vivafit franchisees, but now available as an independent franchise. The programme focuses on a


combination of targeted lifestyle advice – looking at people’s eating and stress patterns – and computer-tailored nutrition education. Participants receive a personalised eating plan, with a registered dietitian available to answer questions at any point. Meanwhile their eating and stress/coping patterns are coached weekly through the software to help the member make the necessary lifestyle changes for quicker weight loss and maintenance. On the fitness franchise side of the


business, Vivafit also opened its third club in India last month, in the city of Gurgaon. The site is the brand’s second in Gurgaon, with one other site already operational in Bangalore. A fourth will open in Guwahati, north-east India, this month. The Vivafit brand is currently present in six countries: Portugal, Spain, Uruguay, Singapore, Cyprus and India.


Australian debut for ShockWave rowing class


Fitness First Australia has signed an exclusivity deal with WaterRower to host its latest group exercise class, ShockWave. ShockWave is a circuit-based class that


uses a WaterRower machine to provide short bursts of high intensity calorie- burning intervals, alongside functional strength and sculpting stations. The class, which launched in Fitness First


Australia in January, was designed by ultra- endurance athlete Josh Crosby and fitness educator Jay Blahnik.


16 The club focuses on a fitness suite-only offering


Linzenich Fitnessgruppe, the German health club operator, opened its 13th site in the city of Cologne on 19 January. The facility – which operates under the


banner of SPORTSCLUB4 – offers a gym supplied by Pulse, Life Fitness, Matrix,


NEWS Latest club opening for Linzenich


Freemotion and Star Trac. The bright, spacious area is spread over two floors with a large cardio zone and group exercise studio. There is also a Life Fitness SYNRGY360 functional workout zone. Dietary advice is also available in line with


the group’s overall wellness concept, which focuses on the four key pillars of Fit, Slim, Strong and Healthy. The club offers a fitness suite only,


without any additional services such as a coffee bar or beauty treatments. “The club offers well-educated instructors and a friendly atmosphere, but the main focus is on your workout rather than on the social components,” says a spokesperson. Linzenich Fitnessgruppe, which was


originally founded as a family business in 1982, now operates 13 clubs in Germany under a range of different brands: the high-end flagship brand FAMILY fitness club; low-cost TOPfit; SPORTSCLUB4; class-based concept KURSboutique; and weight loss offering besser schlank (which translates as ‘better slim’).


Fitness First launches inugural Kuwait club


Fitness First Middle East has opened its first health club in Kuwait. Located at the prestigious 360 Mall, the club


has separate facilities for men and women and spans over 2,300sq m. If offers extensive free weights, strength and freestyle studios, as well as a dedicated ladies-only group exercise and mind-body studio. Luxurious changing rooms include a sauna


and relaxation zone, and members also have access to an exclusive lounge with wireless internet and complimentary drinks. Kuwait marks the sixth territory for Fitness First in the Middle East.


New Caesar Sports site in development The new club offers a ladies-only exercise studio


Hans van Os Holdings, in the Netherlands, has begun work on a new, premium health club in the centre of The Hague. Due to open in December 2013, the club


– which will operate under the Caesar Sports Health Club brand – is being built by Pellikaan Bouw (see interview p32). An existing site, with a swimming pool


originally constructed in 1883, the 4,500sq m club is being entirely rebuilt. When it opens, facilities will include a 900sq m fitness suite, 180sq m group exercise studio, 90sq m mind- body studio, 20m x 10m indoor swimming pool, sauna and beauty services, restaurant


Read Health Club Management online at healthclubmanagement.co.uk/digital


and café. Equipment suppliers are yet to be confirmed. The club, which will sit over two floors, will also be located above an underground car park offering 200 spaces. Hans van Os Holdings already operates two


clubs in the Netherlands. Budget operation Just Fitness, a 1,300sq m site, offers gym-only for €15.95 a month, with classes available for an additional €5. Meanwhile The Fitness House is a mid-market offering for €29.95 a month – a 2,000sq m club with unlimited classes included in the price. Other budget and mid-market sites are also


in the pipeline. April 2013 © Cybertrek 2013


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