Cyclebeat aims to recruit the most talented cycling instructors in the UK
for competitive riders to lead the pack and is highly motivating for every rider, spurring them on to work harder. When the ride ends, performance data from each ride is stored in the rider’s account, allowing them to track their progress over time. It’s a fantastic tool for helping riders meet their fi tness goals.” Cyclebeat’s emphasis on innovation
is further illustrated through its partnership with Keiser UK: the cycle studio features 50 Keiser M3+ bikes. Tim Colston, MD of Keiser UK, says: “Cyclebeat has harnessed the popularity of indoor group cycling and enhanced the classes by adding the latest technology. The cutting-edge Beatboard locks onto the competitive nature of each participant, and our M3+ bike – which features an onboard computer that provides heart rate, calorie, power and resistance level monitoring – is the perfect partner for this innovation. It means everyone from athletes to beginners can enjoy a truly effective workout.” Colston continues: “The ambience
in a class also has a huge effect on the participants’ exercise experience.
April 2013 © Cybertrek 2013
Cyclebeat’s clever use of a stadium- style layout and immense sound system offers an experience that’s hard to beat. From an equipment perspective, the M3+ matches Cyclebeat’s aspirations, with whisper-quiet performance that means class participants only hear the motivational music and the instructor, without any ‘equipment soundtrack’. “Cyclebeat has sought to secure some
of the most talented and inspirational instructors in the country, and Keiser UK is proud to partner this new studio in its quest for excellence.”
FUTURE PLANS In the first month after opening, the studio saw more than 600 people sign up to its introductory offers. So what plans does Cyclebeat have for the future? Allon explains: “First we want to firmly establish our City site as the premier indoor cycling venue in the country. We believe we’re at the start of a wave of boutique cycling studios opening across the country, and our aspiration is to consolidate our position as the market leader, initially in London, and subsequently nationally.” ●
printexperts@printwell.co.uk www.printwell.co.uk
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