» Editor’s Note T
Graham Longwell
graham@fitnet.ca
his issue’s cover story features Colin Milner, CEO of the International Council on Active Aging (ICAA). Colin is a 30-year fitness industry veteran, a canfitpro Lifetime Achievement Award winner
and a leading authority on the health and well being of older adults. One of the key messages that Milner and the ICAA has
consistently delivered is the unprecedented opportunity that the 50-plus market – the wealthiest and fastest growing segment of consumers – offers to the fitness industry. How have club operators responded to this
opportunity? “Not well,” reports Milner. But it’s not too
late to adapt your business to fit the shifting demographics. See “Changing the Way we Age” on page 24. Sometimes it’s the little things that front line fitness staff and personal
trainers don’t do that make all the difference when interacting with members and clients. Our senior editor Barb Gormley spoke with several club operators across the country and shares their input in “Don’t Do It!” on page 30. The Fitness Business Canada team travels to Las Vegas in mid-March to
attend IHRSA’s 32nd Annual International Convention & Trade Show. Check in to our website (
www.fitnet.ca) for exclusive video on the latest products, services and interviews we discover at this event.
Visit our video section at
www.fitnet.ca. Here you’ll find interviews, product profiles, exercise demos and more.
CANADA Vol. 14 No. 2 – March/April 2013
BOARD OF ADVISORS Colin Milner
Chief Executive Officer, International Council on Active Aging, Vancouver, B.C.
David Hardy
President, Fitness Industry Council of Canada, Edmonton, Alta.
David Patchell-Evans CEO & Founder, GoodLife Fitness Clubs, president, canfitpro, London, Ont.
Dr. Greg Anderson
Kinesiology & Physical Educ., University College of the Fraser Valley, Mission, B.C.
Joe Doiron Senior Policy Analyst, Physical Activity Unit, Health Canada, Ottawa, Ont.
John Frittenburg President, The JF Group, B.C.
Karin Lofstrom Executive Director, Canadian Association for the Advancement of Women in Sport and Physical Activity
Larry Greene
Co-Owner and Vice President, La Sporthèque de Hull, Hull, Que.
Michael Levy Executive Director, Spa Chakra Fitness, Chairman of the IHRSA Board of Directors
Susan Mundick General Manager Vancouver Board of Parks and Recreation, Vancouver, B.C.
CONTRIBUTING AUTHORS Paula Comfort, Barb Gormley, Nanci S. Guest, Don Longwell, Leah M. Simon, Carissa N. Tanzola
Publisher
Graham Longwell President, Mill Pond Publishing Inc.
Editor Graham Longwell
graham@fitnet.ca
Senior Editor Barb Gormley
Graphic Designer Jonathan Cresswell-Jones
General Manager Mill Pond Publishing Inc. Stephen Longwell
stephen@fitnet.ca
Vice-President, Sales Lori Longwell
lori@fitnet.ca
Correspondence, return address, change of address, advertising or subscription: Fitness Business Canada 30 Mill Pond Drive, Georgetown Ontario, Canada L7G 4S6 Tel: (905) 873-0850 Fax: (905) 873-8611 Toll Free: 1-888-920-6537 Email:
fc@fitnet.ca Website:
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6 Fitness Business Canada March/April 2013
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