» Product Focus
Atlantis Power Series The new Atlantis Power Series was designed to accommodate various user profiles with a wide range of adjustability. It provides the utmost in comfort and stability. With specifica- tions such as micro-adjustable hydraulic seat, stainless steel plate-storage horns and 1-1/2‘’ handles, Power Series equipment provides exceptional performance and durability. For more information, visit
www.atlantisstrength.com or call (877) 454-2285.
Star Trac Leverage® line The Star Trac Leverage® line embodies the design and features that will redefine the plate loaded strength training category. With features like stainless steel knurled grips to shock-assisted seat adjustments and user pre-stretch settings, Leverage offers a one of a kind plate loaded experience by utilizing multiple le- vers and cams to create a unique liſting profile for each movement that maxi- mizes and matches the mechanics of the human body. Other design features like the smaller foot print, integrated plate storage and lower load-points for safe use will appeal to facility operators and managers. For more information, contact Adam Maloney at 313-212-8706 or
amaloney@startrac.com.
Technogym PURE STRENGTH Technogym’s PURE STRENGTH plate loaded equipment combines standard features of traditional plate loaded equipment with innovations for a superior strength training experience. Innovative ergonomic features in- clude Pure Grip technology, a comfortable and natural grip design to fit all users. The Body Print System en- sures the seat molds to the user’s body shape for maxi- mum support. Other distinctive features include Visual Flags and spring-loaded seat adjustments to help users find the right exercise position. For more information, contact Guy Tousignant at gtousignant@technogymusa. com or 800-804-0952 x643.
Telju Fitness Since 1985, the engineers at Telju Fitness have created machines on the cutting edge of biomechanics and performance. Now, with the new Shock strength plate loaded system comes the most impressive and in- novative line of strength training equipment to ever bear the Telju crest. Our inspiration was based on sports cars thus we created a low look and low seats that produce a feel- ing of power and performance. We've set a new bar for strength training equipment – pure elegance, craſtsmanship and beauty combined with rewarding performance. For more information, visit
www.teljuamerica. com or call 917-279-8778.
44 Fitness Business Canada March/April 2013
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