» Product Focus Plate-loaded


Resistance Equipment


Unlike legwarmers and the Thighmaster, plate-loaded equipment has stood the test of time.


R


iverdale Fitness is a special kind of club. The front desk person greets newcomers with an extra-warm wel- come. In fact, friendly greet-


ings seem to have replaced even the flash of a membership card. There’s a small town, old-fashioned vibe in the air.


Opened in 1949, the Toronto neigh-


bourhood club has been humming along, through the good and bad eco- nomic times, for an astounding 64 years. “We’re definitely one of the oldest clubs in the city,” says Norm Danniels, who took over the 7,000 square foot space as owner in 1991. The club is mostly one large room


42 Fitness Business Canada March/April 2013


with a mix of equipment that suits ev- eryone from beginner exercisers to heavy lifters. Nestled amongst shiny newer piec-


es are several pieces of good-looking plate-loaded equipment. Just how old are they? “We have some plate loaded pieces


that were here when I bought the club,” says Danniels. Eight years ago he upgraded about


60 percent of the equipment. The plate loaded equipment stayed. “One of the beauties of plate loaded


equipment is that it never goes out of style – it stays heavy forever,” says


Precor Discovery Series The Precor Discovery Series Plate Loaded Line combines all the functional perfor- mance elements of premium plate loaded strength equipment, but the design is pure Precor with its inviting appearance and attention to detail. Every piece deliv- ers the smooth, unencumbered feel of free weights while providing the stability and safety of selectorized equipment. This line provides a perfect bridge for users new to plate loaded exercises with large illustrations that demonstrate correct form and QR codes that link to instructional videos. Coming in 2013, the line introduces Biceps Curl, Seated Dip, Leg Extension and a Weight Plate Tree. For more informa- tion, call 800-786-8404 or contact commsls@precor.com


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