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pieces compared the price of our mem- berships to more-tangible items, like the cost of a fuel fill-up, a family after- noon at the movies, and dinner out at a restaurant. In the fall of 2012, we opened our doors for a free “Try It Day” wh re non- members enjoyed the facility for the afternoon and got to know who we are and what we offer. Swims that day were full and the entire building was a z of energy and activity.


to counteract this school of thought. The campaign’s marketing pieces com- pared the price of our memberships to more-tangible items, like the cost of a fuel fill-up, a family afternoon at the movies, and dinner out at a restaurant. buIzn the fall of 2012, we opened our doors for a free “Try It Day” where


have learned about our services and realized that we are an inclusive facil- ity – more than just an aquatics centre or recreation facility – and have eager- ly accepted us for all that we offer. We’ve hit a number of firsts and ma-


Over a short pe iod of time, people non-members enjoyed the facility for the afternoon and got to know who we are and what we offer. Swims that day were full and the entire building was a buzz of energy and activity.


jor accomplishments in our short time of operation: •


In our first nine months we e see over 500 weekly


trained the most l feguards in Nova Sly accepted us for all that we offer. We’ve hi Wt a number of firsts and ma- jor accomplishments in our short time s each weekday.


Over a short period of time, people have learned about our services and realized that we are an inclusive facil- ity – more than just an aquatics centre or recreation facility – and have eager- cotia for that entire ye r. •


aquafit participants and 1,200 pool vis- i otf operation:


• In our 1, first nine months we 200 summer day campers


trained the most lifeguards in Nova •


240. • We’ve been visited by Rick


• We see over 500 weekly aquafit


Hansen’s Relay for Life and host- ed major tournaments, meets and part in our first summer camp.


40 Fitness Business Canada March/April 2013


participants and 1,200 pool visits each weekday. • 1,200 summer day campers took


ook part in our first summer camp. Scotia for that entire year.


We’ve grown our staff to over


championships. • We’ve been named 2013 New Business of the Year by the Halifax Chamber of Commerce.


•• We’v We are the only facility in Nova Scotia to have aquatic staff trained at the health care provider


Business of the Year by the Halifax Chamber of Commerce. • We are the only facility in Nova Scotia to have aquatic staff trained at visitors in our first year alon , and this number has been steadily increasing as we bring our second year or opera- tlions to a close.


urnam nt goers and private rental


we’ve been working to create here at the CGC, and they have made it more than just an everyday gym. Our focus moving into our third


members, not to mention our dai- ly guests, swim lesson registrants, tournament goers and private rental groups. We’ve welcomed more than 720,000 the health care provider level. We’re elated to have over 7,500 members, not to me tion our dai- y guests, swim lesson registrants, to Our members drive the community groups.


• We’ve been visited by Rick Ha sen’s Relay for Life and host- level.d major tournaments, meets and chWe’re elated to have over 7,500 • We’ve been named 2013 New


ampionships. We’ve welcomed more than 720,000


year of operation will be based on re- tention – keeping all of the members who make CGC the amazing place it is.


we’ve been working to create here at the CGC, and they have made it more than just an everyday gym. Our focus moving into our third


year of operation will be based on retention – keeping all of the mem- bers who make CGC the amazing place it is. FBC


visitors in our first year alone, and this number has been steadily increasing as we bring our second year or opera- tions to a close. Our members drive the community


e grown our staf to over 240.


We’re green!


You’ll find environmentally friendly practices throughout our centre, from the depths of the pool to the roof. We’re currently targeting LEED Silver design standards.


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