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Quick BI Opened: March, 2011


BITS


SIDEBAR: Fit Bits Canada Games Centre Halifax Halifax, Nova Scotia www.canadagamescentre.ca Opened: March, 2011


Canada Games Centre Halifax Halifax, Nova Scotia www.canadagamescentre.ca


Owner: Halifax Regional Municipality; operated by the Canada Games Centre Society


Owner: Halifax Regional Municipality; operated by the Canada Games Centre Society


Number of members: 7,500 members Membership fees: $26.50 to $76 per mont


Number of members: 7,500 members


Member demographics: older adults, families, young adults and elite athletes


Membership fees: $26.50 to $76 per month


Size: 176,000 sq. ft. (including 11,500 sq. ft. Fitness Centre and 52,000 sq. ft. Field House)


Member demographics: older adults, families, young adults and elite athletes


Aside from the building’s stun-


ning architecture and obvious offer- ings, visitors quickly notice that there is a difference in the CGC atmosphere compared to that of a typical gym or recreation centre. There is a wonder- ful sense of community created by our members who offer testimonials of weight loss, goal achievement, social life improvement and family bonding. This is all possible with the support of the safe and accepting environment. Also onsite is the Canadian Sports Centre Atlantic – a major resource for high-performance athletes and coach- prices arose and were d fficult to us, you could possibly find yourself sh Many people assumed that the cost next to an Olympian.


es. This means that during a visit to shake.


aring a track lane or working out of exercising at a new facility would come with a hefty hit to the wallet. In


We at racted much national atten- reality, our overall rates are actual- ly lower than most local facilities and gyms.


tion this year when we were chosen as the venue for the Toronto Raptors’ 2012 Training Camp. If this is what can be done in two bassadors, we made every effort to


As employees and brand am-


years, imagine what w ’ll acc mplish in the next twenty!


With our many successes, all was


not necessarily easy during our first year of operation. While many of our users were im-


mediately captivated by the modern environment, our innovative programs and second-to-none atmosphere, mis- conceptions surrounding member- ship prices arose and were difficult to shake. Many people assumed that the cost of exercising at a new facility would come with a hefty hit to the wallet. In reality, our overall rates are actually lower than most local facilities and communicate this to our potential members, esp cially after a March


gyms.


As employees and brand ambassa- 2012 User and Member Satisfaction Survey revealed that the most of the public still assumed we were an expen- sive option.


A price myth de-bunking cam- paign, with the tagline “It happens here – for less than you think,” was created to counteract this school of t lhought. The campaign’s marketing ➤


dors, we made every effort to commu- nicate this to our potential members, especially after a March 2012 User and Member Satisfaction Survey revealed that the most of the public still as- sumed we were an expensive option. A price myth de-bunking campaign, with the tagli e “It happens here – for ess than you think,” was created


Equipment: 75 pieces including treadmills, rowing machines, and ellipticals, selectorized resistance training equipment, and free weights; body bars, TRX and stability balls; 25- bike cycle studio; fully-stocked yoga studio; underwater bikes and underwater treadmills.


Size: 176,000 sq. ft. (including 11,500 sq. ft. Fitness Centre and 52,000 sq. ft. Field House)


Programs: include personal training, aquafit, HydroRider, cycling, yoga, Pilate Zumba, strength and conditioning classes older adults fitness classes, bootcamps, art, photography, child yoga, post-natal classes, nutrition cleanses, synchronized swimming, marathon prep classes, first aid training, golf, swim lessons, athletic performance training, kettlebells, diving and ballroom dance.


Equipment: 75 pieces including treadmills, rowing machines, and ellipticals, selectorized resistance training equipment, and free weights; body bars, TRX and stability balls; 25-bike cycle studio; fully-stocked yoga studio; underwater bikes and underwater treadmills.


SIDEBAR:


We’re green! You’ll find environmentally friendly practices throughout our centre, from the depths of the pool to


the roof. We’re currently targeting LEED Silver design standards.


Programs: include personal training, aquafit, HydroRider, cycling, yoga, Pilates, Zumba, strength and conditioning classes, older adults fitness classes, bootcamps, art, photography, child yoga, post- natal classes, nutrition cleanses, synchronized swimming, marathon prep classes, first aid training, golf, swim lessons, athletic performance training, kettlebells, diving and ballroom dance.


### March/April 2013 Fitness Business Canada 39 »


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