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Review KONAMI GAMING


ROUND THE CLOCK GAMING THE FOCUS OF


Konami Gaming synchronised its casino gaming offer at the ICE Totally Gaming show


Konami Gaming was bringing Rock around the Clock to London in four varieties on its innovative Advantage 5 and Advantage Revolution cabinets. The stand-alone four-level progressive video slot takes players back into a classic 1950′s era of rock ‘n’ roll.


Launched two years ago, the game has proved immensely popular throughout North American slot floors. Based on “Rock around the Clock” by Bill Haley and His Comets, a favourite tune in 1970s sitcom Happy Days, Konami is now bringing the iconic song to Europe.


The aim of the game is to reach Bonus Time and enter one of the features. Every spin lights a time slot on a large LED clock, once all the segments are lit, the progressive feature is triggered, offering up to four jackpots for each progressive feature triggered. Each jackpot is displayed as a record on a jukebox. Players spin the record needle and the record it points to pays out the corresponding jackpot prize. The game comes in several guises. The Party All


OPERATORS CAN USE TO INCREASE REVENUES AND TIME ON DEVICE.


Night and Rock All Day versions are 5- reel 30-line, high volatility games with plenty of free games.


The Rhythm ‘N’ Riches and Shakes ‘N’ Spins versions are 3-reel 27-ways-to-win stepper games with a unique reel unit that pivots during bonus games, to display video- and wheel-based bonuses.


The company was also showing the evolution of its Konami Casino Management System (KCMS) in London for the first time. The result of significant product development efforts, Synkros enables new products and features to be


(Top) ANNABELLE LEE, Marketing


Manager, Konami Gaming. (Above) SCOTT RICHARDS,


Corporate Business Development Manager for Systems,


displayed on such a scale that the system is evolving beyond the casino management system and into a fully integrated gaming enterprise management system, delivering floor-wide bonusing games, automated system-delivered tournaments, and a full library of animated bonus award games deliverable to specific players at the machine during regular game play. The focus of Synkros is to provide marketing tools that operators can use to increase revenues and time on device.


Housed in the all new Synk Box, it includes innovations such as Super Series floor-wide bonusing, Draw Poker Bonusing, True-Time Windowing, True- Time Tournaments, Konami Enterprise Intelligence (KEI) and BonuStream library of bonus game animations.


March 2013 PAGE 69


MARKETING TOOLS THAT


SYNKROS IS TO PROVIDE


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