InterviewGAMOMAT
considerably over the last 5 years or so. Casino and Street style content have converged as video technology has been regulated and introduced so players are looking for an immersive and enjoyable gaming experience, whilst operators are continually looking to enhance their (multigame) hardware with the very best in class content.
What defines a Gamomat game is the local knowledge and passion that the team puts into every title. Obviously, strong core mathematics, dazzling graphics, exceptional sounds and absorbing game features help, but on their own each of these factors are not enough to make a game successful. Gamomat dives deeply into individual markets to truly understand what players want, and so rather than simply produce clones of previously successful games, every single title is developed with local knowledge and huge amount of care and attention to detail.
THE GERMAN STREET MARKET IS FACING RADICAL LEGISLATIVE CHANGE, HOW DO YOU SEE THE MARKET CHANGING AND HOW IS GAMOMAT ADAPTING TO THE CHANGES?
The German Street market has been amongst the most resilient over the last five years and that may be in part thanks to the strong German economy, the dynamics of the market and the strength of locally based manufacturers and operators.
online in the second half of 2013.
Gamomat also has an excellent working relationship with a number of international gaming manufacturers and leverages these relationships to expand its market presence outside of the German market.
WHICH ARE THE STANDOUT GAMOMAT TITLES AND WHAT ARE THE REASONS BEHIND THE SUCCESS OF THESE GAMES?
With over 140 game titles in the current library of content, there is a vast array of games to choose from. Some of the highest performing titles include Buffalo
Bill, Secret Island Jackpot, Western Jack, Books and Pearls, Fancy Fruits and the totally unique game Burn the Sevens which is performing particularly. Burn the Sevens is a revolutionary title in terms of game play and appeals to a very wide audience due to its individuality and compelling game play.
AS A TEAM THAT CREATED SOME OF THE MOST SUCCESSFUL STREET GAMING TITLES - HOW HAVE GAMES EVOLVED AND WHAT ARE THE KEY ELEMENTS THAT DEFINE A GAMOMAT TITLE?
The German market, like a lot of other street markets across Europe, has evolved
Internationally,
Gamomat content can be deployed into any gaming
environment and it’s very clear that operators have a
desire to replicate their land-based content into their
online and mobile gaming platforms where allowed.
However, with potential changes to the market looming and the possibility of a significant reduction in machines there is a considerable amount of uncertainty. This is less of a concern to Gamomat as a content supplier (rather than a major manufacturer or operator) as the potential impact is smaller, and of course, within a challenging environment, the opportunities presented quite often outweigh the concerns. The aim is to deploy Gamomat developed content to key strategic markets and really growth is very much on the agenda for the team.
WHAT ARE THE INTERNATIONAL ASPIRATIONS OF THE COMPANY AND HOW IS GAMOMAT LOOKING TO EXPAND IN THE FUTURE?
Internationally, Gamomat content can be deployed into any gaming environment and it’s very clear that operators have a desire to replicate their land-based content into their online and mobile gaming platforms where allowed. With this in mind, obviously the Class III (Casino) market is important; however it would be foolish to ignore the sheer scale of online and mobile opportunities.
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