Review SUZO-HAPP
Suzo-Happ split its stand at ICE demarcating its manufacturing and distribution lines clearly
At this year’s ICE, Suzo-Happ clearly demonstrated its focused, market-specific solutions. The stand was sectioned into the two defined sectors – exclusive manufacturing and exclusive distribution.
As the global gaming industry’s largest component supplier, Suzo-Happ distributes industry household names. These were on clear display, such as ELO touchscreens, FutureLogic printers and MEI bill readers. An example of the dedication the Suzo-Happ places on these products was reflected in the fact that ELO products were only to be found on the Suzo-Happ stand at this year’s ICE.
Suzo-Happ has very strong R&D teams and an extensive self-owned and self-run manufacturing base in China. In particular, the toppers and hoppers from Suzo-Happ are often clear market leaders. The Celebration Topper continued to be the topper of most focus. On the hopper side, Suzo-Happ presented a section of the stand especially for the Italian Comma 6a market. Here the new AES protocol has been implemented on the Flow Hopper – an extremely secure coin payout device available in a number of different bowl sizes. The AES T-Lock electronic locking system is an example of how well the experience and knowledge of the Suzo- Happ team has flowed into creating a solution to new market regulations. In future, Italian AWPs will only be able to be opened by registered, thus authorised personnel upon the approval of the Italian finance authorities. Naturally such authorisation must then take place online. The AES T-Lock electronic locking device from Suzo-Happ makes such complicated regulations reality. The lock can thus be released only upon such authorisation. Forward-thinking means that the T-Lock has two locks. In the case of the financial authorities having online problems, an employee could then physically go to the AWP in question and open it together with the local operator.
We are presenting a new way to communicate to our customers, having divided the show area into distributed products on one side of the booth and on the other those products Suzo-Happ manufactures for OEM customers. We build toppers, but apart from the basic unit, we also provide complete lighting assemblies, we do all the deign work - manufacturing the wire-loom for example, and can create the entire kit supplied to the OEM as a single component. It's the first time we have shown this versatility to the industry. It's part of the help we can
March 2013 PAGE 60
VITAL SUPPORT SERVICE
“The fact that we offer market and
customer-specific solutions has placed us in a
unique position in the market place.
The ICE is an ideal location to inform the market of the
benefits we offer. It was an upbeat,
dynamic and we received many
comments on the
positive role Suzo- Happ plays in
ensuring that the global gaming
industry remains so innovative.” HARALD
WAGEMAKER, Suzo-Happ.
provide to OEMs as part of our R&D services. It's also the first time that we have shown the reel mechanics that we supply to Konami, Bally and WMS, the Suzo-Happ factory in China manufacturing and assembling sophisticated components for a range of manufacturers. We are a partner to the industry for sub-assemblies. The variety of parts that we can supply is vast. We have had a very positive response from customers to this presentation at ICE, whereby we are looking to inform our customers of our capabilities and deepen our relationship with them. Yes we are a distribution company, but we are also a major manufacturer too and to that end we have had great feedback to the products we have shown at ICE."
Global gaming continues to be more and more competitive and the product life cycle of gaming machines is then lowering. Thus, the demand for individual
and also exclusive solutions is rising. Suzo-Happ is playing a key role in this market segment. For the first time, Suzo- Happ placed focus on displaying such solutions. Suzo-Happ offers exclusive design and manufacturing – for example for toppers, reels, push buttons and displays. The industry’s largest and most successful manufacturers are making use of this service – including Bally, IGT, Novomatic and WMS.
Harald Wagemaker, Sales Director EMEA at Suzo-Happ, looks back at an extremely successful ICE: “The fact that we offer market and customer-specific solutions has placed us in a unique position in the market place. The ICE is an ideal location to inform the market of such benefits we offer. It was an upbeat, dynamic and we received many comments on the positive role Suzo-Happ plays in ensuring that the global gaming industry remains so innovative.”
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