Review INTERBLOCK
THE TALK OF THE SHOW
Exhibitions are meant to delight and amaze their visitors, the Interblock stand at ICE Totally Gaming achieved both all on its own
Having intrigued the market at G2E Las Vegas with its Hologram Gaming Lounge, Interblock was at ICE Totally Gaming showing exactly what the system could
achieve.Known as IBHGL (Interblock Hologram Gaming Lounge) the constantly packed theatre layout on the booth was treated to the system’s full array of entertainment, promotional and pure gaming functions. As well as being capable of filling dead space in the casino with ‘as live’ entertainment and eye catching promotions, it shouldn’t be forgotten that the system is linked up to Interblock’s terminals to deliver a host of gaming results.
Built together in partnership with UK- based Musion Systems, the exclusive master global licenser of Musion Eyeliner, Interblock has the exclusive agreement for its gaming holographic projection technology, which creates the illusion of life-size, high definition, 3D moving images on stage. All of the images used on the system are three-dimensional, but projected as two-dimensional images into a 3D stage set. The crowd was certainly entertained with some conversations asking what could be achieved by resurrecting iconic lounge acts from years gone by.
Whilst that is a conversation for another show, Miha Miklavcic, Sales Director for Europe at Interblock did say: “The booth was unbelievable occupied at all times. Crowds of people were standing around the sitting area, seats in front of the theatre layout of Interblock Hologram Gaming Lounge were constantly occupied and this is only just a begging of the vision we set for the future.”
Bojan Dreven, Regional Sales Manager at Interblock, added: “We were definitely the talk of the show. All the tremendous work has paid off and we are convinced that visitors experienced incredible presentations, which left them speechless. New technologies have been accepted with great enthusiasm and I believe Interblock has set a new path to many casino floors all over Europe.”
March 2013 PAGE 66 “Interblock’s illuminated G4D
Wheel looks certain to be an attraction
on any casino floor, and will definitely improve the drop on existing wheel games.”
TINA FERKO, Marketing Manager, Interblock.
Major milestone shave been
reached in Europe with over 100
terminals being
installed in Belgium since 2010 with last year also seeing the first Organic
Dice game roll into the Magic Dice Arcade in
Grobbendonk City.
Interblock also gained market
dominance in The
Netherlands where it celebrated a staggering 500
installs with Merkur Casino in Almere
claiming the 500th G3 Megastar
Roulette. Holland Casino has remained an
excellent customer with multi-player installs in
Rotterdam and Zandvoort.
The current path isn’t doing too badly. This year saw the fourth generation breed novelties such as the G4D Diamond range, the G4D Wheel with Big3Six game, the G4D Bubble 08 with Pop’n Poker game and the G4 Organic Bartop.
G4D Wheel with Big3Six game is an exciting new spin on an old classic. The game consists of three wheels which offering three times the fun and three times the action. The three wheels also act as reels for a Slot Machine themed Side Bet. Marketing Manager Tina Ferko commented: “Interblock’s illuminated G4D Wheel looks certain to be an attraction on any casino floor, and will definitely improve the drop on existing wheel games.”
Also turning eyes was G4D Bubble 08 with Pop’n Poker game, which features a domed casing with bouncing balls and patent pending technology that displays the results of the drawn balls on 52 LCD displays. Pop’n Poker is a proprietary game that combines the excitement of Keno and the LOTO and adds a Poker theme. Interblock’s Bingo and Keno games can also be offered on the G4D Bubble.
Organic Roulette meanwhile now comes with an additional side bet called Touchdown Roulette. The Side Bet is themed around the popular game of American Football, and does not interfere with basic Roulette play. Players can
follow all the Football action with stunning animation and sound on a separate LCD display.
Away from the product launches, 2012 has been a phenomenal year for Interblock. The company clearly enjoyed being back in London, the location for one of its most spectacular installs of the last year at the immaculately crafted Hippodrome.
It designed and supplied a huge G4 Organic Island in the basement of the prestigious property, where it has installed its G4 Organic Live Card 06 along with two Stand Alone units of Dice and Roulette and four Single wall PIDs, connecting 51 play stations in a spectacular theatre layout.
Miss Ferko said: “It really is a beautiful casinos and a fantastic example of what Interblock can achieve.” The installs have been flying out of the company’s manufacturing plant in Slovenia in recent months. New markets were penetrated such as Chile thanks to an install of a ten station Organic Roulette football at Casino Marina del Sol and Georgia where Casino Europe took hold of a 40-player Organic Roulette. The Odyssey Gaming Lounge in Jamaica recently opened with an eight seater Organic Roulette. South Africa has proved a huge market with multi-player installs at Sun City, Sibaya, Black Rock and Safari Casino Club. Le Grand Casino in Tanzania.
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