Review SEEBEN & E-GAMING
“e-gaming and Seeben have a very long history and a 16 year relationship between the companies,” explained Mr. Thewissen. “We believe that our deal in Mexico has huge potential and we see Spain as a long-term venture. Some of the autonomous communities are changing to have VLTs approved and though this will be a slow process, we have great hopes and aspirations for e-gaming in this future market.”
The e-gaming ICE stand was the first international show at which the company has exhibited its products. “The Czech market is still buoyant right now,” explained Mr. Pucek. “However, there are many legislative changes being proposed by the government right now. We remain optimistic, but the month-by-month changes make it difficult to plan into the future. We are very successful in Czech and Slovakia, launching four new multi- lottery games every quarter to satisfy our customer needs. We have also launched a series of new games for our linked multi- level community jackpot - Multi Bonus, which is performing extremely strongly. However, we are also looking at new opportunities in the Balkan countries, Romania and Macedonia for example. We are a very flexible and quick-reacting company and we make sure that we tune and adapt each game to suit each market.”
CZECH-MATES AT ICE Seeben and e-gaming
announced a major distribution partnership at the ICE show
Seeben's Urbain Thewissen revealed at the ICE show in London that the Belgian company will be distributing products for Czech VLT specialists, e-gaming, in both its domestic and in defined international markets. The companies have been working on a joint compendium five dice product, Multi-Dice, for the Belgian market that received homologation in August of 2012. The game has since been in the top five earning products in both Seeben's own arcades and in those the company distributes to across Belgium.
“We have had a strong relationship with e-gaming for many years,” explained Mr. Thewissen at ICE. “E-gaming has focused on its local markets in Czech and Slovakia where it has over 15,000 VLTs in operation. The company is looking to take its expertise to international markets and distribute its VLTs through Seeben into new territories. We have already signed an agreement to create a joint venture in Mexico and in Spain. The Class II product in Belgium is performing very well and we are also offering this successful
“WE ARE VERY FLEXIBLE AND
QUICK-REACTING AND WE MAKE SURE THAT WE
TUNE AND ADAPT GAMES TO SUIT EACH MARKET.”
content to our online casinos in our home market. This deal represents a complete offering of machines, VLTs and online gaming.”
Speaking to e-gaming's Radek Pucek, he believes that despite the downturn, now is the right time to build on the success of e-gaming's VLT strength. “I believe that even in a crisis, a strong product will succeed and that is why we are investing in markets such as Spain, which we believe will be an important market for “e-gaming. We believe that by looking to a revenue-share model we will be able to take a slice of the market and build on the success of our products in Eastern Europe.”
“I believe that even in a crisis, a strong product will
succeed and that is why we are
investing in markets such as Spain,
which we believe will be an
important market
for e-gaming. We believe that by looking to a
revenue-share model we will be
able to take a slice of the market and build on the
success of our
products in Eastern Europe.”
RADEK PUCEK, CEO e-gaming.
Such is the renown of e-gaming in its domestic markets that at the ICE show the company showed its latest VLTs running WMS games, having signed a content agreement with the US giant to supply its games in the e-gaming platform in Slovakia and Czech. “When WMS saw that every arcade in the Czech Republic has an e-gaming product, they were keen to work with us to supply their content within our multi-game VLT format,” explained Mr. Pucek. “They were also very surprised at the speed of the deployment of the games on our system. We went live after working with WMS after just three months.”
Another major announcement from e-gaming at ICE was the news that Pavel Michalcio, former sales director at Synot, has joined e-gaming in a similar capacity. “Pavel will be working to build on our success in Slovakia and help build our new market opportunities,” said Radek. “We are delighted to have him onboard.”
“I’ve been very impressed with the response time and speed of the company to react - they just don't have a large company attitude,” said Mr. Michalcio at ICE Totally Gaming. “I think the biggest advantage e-gaming has is its technical ability and its ability to be fast and flexible.”
March 2013 PAGE 47
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