Review NOVOMATIC
NOBODY DOES IT BIGGER
The Novomatic stand at the ICE Totally Gaming show was the centre of attention and intrigue
The relocation of the ICE Totally Gaming show from its home in Earls Court to the nether regions of London's ExCeL exhibition centre caused only minor discussions on the show floor compared to the opinions deliberating on the central expanse of the Novomatic stand. Consuming 4,400sq.m. of exhibition space, the Novomatic stand at ICE 2013 was the largest single booth ever created for a gaming show anywhere in the world. Over half the size of a standard football pitch, the Novomatic stand split opinion as much as it divided the show centrally into two halves. Whatever the views, a statement was made by Novomatic at the ICE show. The biggest gaming supplier/operator on the planet left the largest impression at the show of any company - ever.
The stand provided visitors with handy maps to navigate the different zones separating each of Novomatic's daughter companies: Austrian Gaming Industries, the Astra UK Gaming Group, Greentube Internet Entertainment Solutions, Admiral Sportsbetting UK, LÖWEN Entertainment, Crown Technologies, Novomatic Gaming Spain and Octavian as well as representatives of almost all international affiliates. For the first time at a trade event this was more than a Novomatic stand, it was a visual realisation of the Novomatic Group of Companies, with each area manned by staff from each of the gaming subsidiaries.
Novomatic's Max Lindenberg welcomed guests to a ‘World of Gaming and a truly global set of attractions.’ “Everything available from the Novomatic Group of Companies; sports-betting, land-based casino products and online gaming solutions, street market products from across the world and the complete range of Admiral's products and services have been integrated within the Novomatic presentation for the first time,” stated Mr. Lindenberg. Astra Gaming Group UK featured especially prominently on the stand with a huge range of product for
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the UK casino and street sector having concluded the acquisition of distribution company, Gamestec, and manufacturer, Bell Fruit Games, mid-2012.
The star of the ICE Totally Gaming Exhibition: The Dominator.
“What has taken
place over the past three days must
surely rank as the best ICE ever. The
combination of the show’s new date and new venue
required a leap of faith, by both exhibitors and
visitors, but we can clearly see that
their faith has been rewarded with a truly excellent
show: an event that sets our industry on a very positive
course for 2013 and beyond. I would like to
personally thank all of our customers,
business partners and visitors for,
quite literally, going the extra miles to be with us at ICE and making the
show so special.” JENS HALLE, MD, AGI.
Such was the scale of the stand space that it needed a key product launch to bind everything together. At the centre of this massive show presence Novomatic delivered with the launch of its brand new cabinet, the Dominator. Making its world debut at ICE, the Dominator is a ground breaking gaming machine that Novomatic believes will be the undisputed leader on any gaming floor. It was said at the ICE show by a rival gaming industry CEO, that only Novomatic could call its machine the Dominator and “not just get away with it - but really mean it.”
The Dominator looks as imposing as its name, with its LED illumination and game-dependent colour effects attracting maximum attention. This machine comes with three 24ins. TFT screens that can be combined with an optional independent 18.5ins. multi-purpose TFT topper to flexibly employ all sorts of casino information or game specific displays. The third screen on top of the two game screens provides the perfect position for a 3D game theme presentation or the PowerLink jackpot display.
Another completely new feature is the touch panel player interface, a modern user-friendly alternative to the various button panel layouts available. Also new, the Dominator’s main door opens upwards on gas springs, providing safe and easy access for maintenance work plus optimum space between machines in a bank. “Comprised of five screens, three 24ins. widescreen monitors, a topper and fifth TouchBet button panel, the Dominator cabinet is a benchmark setting gaming product from Novomatic,” commented Mr. Lindenberg.
DOMINATING THE SHOW Complementing the new cabinet was a range of 50 new Novoline games launched for the first time at ICE. New games, game mixes and applications for the NOVO LINE and Coolfire II platforms and new jackpots such as the Elvis-
themed The Reel King Jackpot, the Ancient Giants Jackpot and the Amazeland Community Jackpot. Even innovative signage and a proprietary video system for the flexible management of the information were shown for the first time at ICE. Brand new to the Novomatic product portfolio was a new display range whereby operators can purchase complete signage solutions directly from Novomatic's Admiral 'Absolute' display in-house system.
The new NOVO LINE games presented at ICE covered a great variety of themes and mathematical concepts. Running quickly through the titles, Da Vinci Wins is a Renaissance themed ALLPAY game; Fruits of Fortune features 10 fixed lines with expanding fruit symbols; Irish Legends lets players wish upon 10 lines and five reels; Just Jewels Quattro allows players to play four reels sets at the same time; Knights Quest is a medieval themed 25 lines game; Mystery Roulette offers players the same range of betting options as on a live French Roulette table but with two extra mystery betting fields: ‘?‘ (with odds from 9:1 to 99:1) and ‘??‘ (with odds from 1:1 to 499:1). User-
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