Review INSPIRED GAMING GROUP
gaming feature, perfect for wide-area multi-venue operations,” described Mr. Alvarez. “Our Fortune Code feature, for example, allows a reward code to be sent directly to the player via SMS or email, with the operator calculating the value of the prize to be redeemed at the terminal. It can be an anonymous reward, triggered by a prescheduled event, enabling operators to promote individual games, or it can be a prize redeemed by specific players that meet set criteria.”
SmartDeck to reveal Apps such as Core F&B, an application that enables the player to order a drink directly from the terminal while in-game without interrupting play. Inspired expects to roll out the new functionality across its UK estate later in the year.
The big pre-show news from Inspired centred on the launch of BetBox, an integrated betting management system for any retail betting venue, casino or lottery sales point that enables bets to be placed over the counter on Inspired virtual sports and numbers games. “BetBox is a turnkey system aimed at independent bookmakers, lottery operators or casino operators who either don't have a betting management system (BMS) or have a current BMS that doesn't offer virtual bets,” explained Mr. Alvarez. “BetBox is a low cost, fully configurable system that is scaleable over any number of venues and comes complete with trusted risk
management and reporting tools. It’s a complete - out of the box - solution.”
Inspired will evolve BetBox over the next 12 months to enable live sports betting and online sports betting in addition to the current virtual sports betting functionality. In addition to BetBox, Inspired also showed mobile gaming virtual sports Apps at ICE, which according to Mr. Alvarez have been performing incredibly well for Inspired and its customers in the UK.
One of the product enhancements making its debut at ICE was Core VIP rewards, the marketing and rewards Ecosystem for Inspired's Open SBG CORE platform. At ICE Inspired launched a more sophisticated tiered rewards solution with powerful backend campaign tools that enable operators to target small segments of customers during specified periods of time. “It’s a very focused server-based
“Sabre Multi-Win Roulette is
outperforming
several established roulette products in the US right now, our newly-
launched Blaze cabinet is
performing well in Mexico and three new Comma 6a
games are ready for the Italian
market and on test with major
concessionaires.” LUKE ALVAREZ, CEO, Inspired Gaming Group.
On the international stage Inspired is further developing its Virtual Sports solution in China, having previously been limited to a single canton, Inspired has permission to roll-out Virtual Sports at the national level. It’s a huge development, but one that should prove to be swiftly managed thanks to the existing market penetration of Inspired's partner in China. The roll-out will also coincide with the launch of new sports in addition to the popular ‘Lucky Racing’ motor sports game for the market. Just as synchronicity was the theme of the Inspired stand at ICE, 2013 will also see Virtual Sports roll out in the Italian market and further major advances will be announced in Latin America.
“Sabre Multi-Win Roulette is outperforming several established roulette products in the US right now, our newly- launched Blaze cabinet is performing well in Mexico and three new Comma 6a games are ready for the Italian market and on test with major concessionaires,” outlined Mr. Alvarez of a busy 2013 for Inspired. “The spectrum of products that we have from sports, VLT, LBO, bet management, online and mobile is stronger than ever and it's our strategy to take this core product bundle into every market. Our growth has always been step- by-step, but in the last three years we have tripled our profits and I believe that by 2014 over half our revenue will be generated by international. These are exciting times for Inspired.”
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