Review BMM TEST LABS
the IGT site after playing on an IGT game – that’s a significant impact on patron behaviour.”
The Behavioural-Based Promotional Couponing solution has also been integrated with Bally’s SMS and CMC solutions and Cirsa Interactive’s Slot Accounting and Player Marketing System under the Forward Systems brand, a major coup for FutureLogic with Bally’s global systems reach and Cirsa operating over 55,000 machines around the world.
The move demonstrates FutureLogic’s refusal to rest on its laurels, which following the explosive demand for TITO technology, it could have been forgiven for doing. TITO continues its advance on all fronts. FutureLogic’s latest innovation in TITO printing, the GEN3 Evolution printer, was recently selected as the exclusive printer in over 30,000 VLTs or 87 per cent of all VLTs in the Canadian market. Olympic Entertainment Group, who operates nearly 2,500 slots in the Baltic States, Poland, Slovakia, Belarus and Italy and Holland Casino in the Netherlands, which operates over 7,500 electronic gaming machines, also selected FutureLogic as their exclusive supplier of TITO printers. In addition, agreements signed in 2012 with Aristocrat, Bally, IGT, Novomatic and WMS along with a strengthened strategic partnership with Global Cash Access in a deal that will see the two companies develop cashless gaming solutions tightly integrated with current product offerings to expand ticketing solutions to table games in North America, certainly keeps FutureLogic’s Systems and Product Development teams busy.
New for ICE Totally gaming 2013 was the Ticket2Go ticket-out solution, which was being made available to all amusement and low-payout gaming markets worldwide. “Our long term aim is get the same market penetration in AWP and LPM that we achieved with TITO in casinos worldwide,” Mr. Edmunds explained. “The development of our Ticket2Go solution has been a real UK PLC story. It’s been designed and developed and manufactured in the UK.” It offers a cost effective networkless, ticket-out payment solution for AWP, SWP and LPM machines that have a serial, parallel or pulse hopper or operate on the SAS protocol. In Ticket2Go, we have developed a ticket-out payment solution that works with modern digital as well as legacy analogue gaming machines, enabling operators to benefit from moving from coin-payout to ticket-payout across their estate, without having to replace any of their legacy games. As the next feather in the FutureLogic cap, it should be one to watch out for.
TYPICALLY FOCUSED PERFORMANCE
BMM Test Labs split itself into two parts to cover ICE Totally Gaming in London, bringing a bit of glamour to the proceedings
"”We made a big splash this year with our
'performance' based booth
designs and rock 'n' roll imagery.
BMM is all about our people, our expertise, our industry
partnerships and
the positive attitude we bring to our
relationships. From our engineers to
our executives, we put on a great
performance each and every day.” WENDY
ANDERSON, VP Group
Marketing, BMM.
Gaming testing laboratory and technical consultancy, BMM Testlabs (BMM) confirmed that the first ICE show held at ExCel, London, was a resounding success for the company.
Wendy Anderson, BMM's VP Group Marketing said of the show: “BMM has had a tremendous response at this year's ICE show. Overall attendance was up and we could see this on the show floor. Staff and executives from BMM's 13 global locations attended ICE this year, and it was a very positive experience for all who attended.
“New for 2013, BMM exhibited in two areas and this was a great experience for us, as it enabled us to concentrate our expertise exactly where it was required. BMM has been heavily involved in iGaming projects in European regulated markets over the last year and our presence in the iGaming arena at ICE allowed us to not only connect with our current clients and partners, but also provide advice and expertise to those wishing to move into new markets."
“WE MADE A BIG SPLASH THIS
'PERFORMANCE' BASED BOOTH DESIGNS AND
ROCK 'N' ROLL IMAGERY.”
Ms. Anderson continued: "We made a big splash this year with our 'performance' based booth designs and rock 'n' roll imagery. BMM is all about our people, our expertise, our industry partnerships and the positive attitude we bring to our relationships. From our engineers to our executives, we put on a great performance each and every day."
With a global focus on training, education and an expanding reach for 2013, BMM will be speaking at, exhibiting and attending events and shows on the global gaming calendar throughout 2013.
March 2013 PAGE 41 YEAR WITH OUR
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