Review AMAYA GAMING
Amaya Gaming has become a major force in the gaming sector in a short space of time
Having combined the superpowers of Cryptologic, a pioneer within online casino, Ongame, a leader within online poker, and Cadillac Jack, a North American-based slot machine manufacturer, Canada-based Amaya Gaming is epitomising the rapid convergence of technology across gaming’s many sectors.
It was at ICE Totally Gaming flexing its financial muscles once more having secured further rights to bring the superpowers of DC Comics online.
Already the exclusive provider of DC Comics comic book-inspired pay-to-play online casino games, Amaya has made great use of leveraging legendary super heroes into the online space with Superman, Batman, Wonder Woman, Green Lantern, and The Flash all featuring in their own games.
It will now have the exclusive rights to distribute pay-to-play online casino games, in markets worldwide. The partnership will also allow Amaya to develop and distribute games that include the comic book adaptation of the Justice League, Supergirl and the DC Gotham Girls (Batgirl, Catwoman, Harley Quinn and Poison Ivy), as well as DC Comics villains including such characters as Bane, The Joker and Lex Luthor.
Alain Brosseau, Director of Product Strategy for Amaya, said of the deal: “The DC Comics franchise is a leading brand globally, and we look forward to continuing and further developing our relationship with WBCP. We are also pleased to announce that new 3D games will be developed for distribution over both desktop computers and mobile devices for players around the world who enjoy the DC Comics comic book-inspired characters. Our branded games have proven to be highly popular with Internet gaming operators and their players. They attract a wide demographic of consumers and are particularly well-suited to engage people, with previously only a modest interest, in online casino gaming. The stunning graphics, animation and sound, increase the player’s enjoyment of these games.”
Amaya itself is becoming a force to be reckoned with. Having burst onto the
March 2013 PAGE 48
“Instant Rewards comes as part of
the Ongame Poker product and so
doesn’t require any integration work or set-up costs for
operators. They can turn the product on with a simple click. The aim is obviously to
encourage play with points
awarded to the
player if they, for example, collect
starting hands from a pack of cards. The promotions
available are varied but rewards can be anything from a $5 entry into a poker tournament upwards.”
MARTIN LERBY, Director of
Marketing, Amaya Gaming.
The Playboy brand boasts ninety seven per cent brand awareness, over 7m facebook fans, and 10m unique visitors per month to its website.
David Baazov, CEO of Amaya Gaming Group, said: “This is a giant global brand for Amaya to partner with online. We are extremely pleased that Playboy has chosen Amaya to help with their online strategy for both poker and lottery. With its tremendous online audience and boasting one of the highest unaided global awareness and social media user engagements of any brand, we’re confident that our collaboration with Playboy will be a recipe for success and look forward to guiding them in their online endeavours.”
Central to its online offering at ICE was Instant Rewards, a new achievement engine enabling online gaming operators
AMAYA FLEXING ITS MUSCLES
gaming scene some years ago during the pioneering years of electronic poker tables, it has since carved out a multi- platform presence, not least online where it has provided full-facility management for such esteemed brands as Playboy who in spring will launch a completely new site in record time.
to set up a number of different challenges for players and pay out related prizes in real time. In poker, for instance, the challenge could be anything from winning a hand with two Aces to collecting a certain combination of cards. Each Instant Reward has its own progress bar that shows clearly how close players are to achieving the prize. The player gets notified directly at the table about his or her progress and as soon as he or she has completed the challenge. The prize, which could be cash or tournament tickets, is made available immediately for players.
Martin Lerby, Director of Marketing, said: “Instant Rewards comes as part of the Ongame Poker product and so doesn’t require any integration work or set-up costs for operators. They can turn the product on with a simple click. The aim is obviously to encourage play with points awarded to the player if they, for example, collect starting hands from a pack of cards. The promotions available are varied but rewards can be anything from a $5 entry into a poker tournament upwards.”
A full service version is also available with management, customisation of rewards and in-depth analyses of campaigns.”
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