Interview GAMOMAT


REFINE AND FINESSE


G3 interviewed German street gaming specialist, Gamomat, about its business and the future of AWPs in what was once a stable market


COULD YOU EXPLAIN A LITTLE OF THE HISTORY AND ESTABLISHMENT OF GAMOMAT AND THE TEAM BEHIND THE COMPANY?


Gamomat is a relatively young company in terms of history, but has quickly built up a reputation for designing some of the highest performing games in one of Europe’s largest street markets – Germany. Many of the team learnt their skills with some of the Gaming Industry heavyweights and their work with these companies can still be seen operating across the German market.


The founder, Dietmar Hermjohannes, completed a Masters of Computing and Mathematical Science after studying in both his native Germany and then in New Zealand. Seven years were then spent with Merkur Gaming (part of The Gauselmann Group) culminating in the position of Head of Game Design. After moving on from this role, Gamomat was formed and a further role taken up as Head of Research and Development with Bally Wulff.


Within Gamomat there are specialists in game mathematics, graphics, sound and overall game design. Every single team member has a passion for producing great games and this is reflected in the quality of their work.


WE'VE BECOME ACCUSTOMED TO SEEING THE GERMAN MARKET DIVIDED UP BETWEEN TWO MAIN SUPPLIERS. WHAT DOES A SMALLER INDEPENDENT COMPANY HAVE TO OFFER THAT THE 'GIANTS' HAVEN'T COVERED ALREADY?


Gamomat does not compete directly with the giants of the German market, rather, supply high performing content for deployment via 3rd party hardware. Gamomat is a highly agile and nimble team, and whilst they cannot compete in terms of sheer resources, what they can do is refine and finesse every single game produced to optimise them for the market. This is clearly reflected in terms of game performance where Gamomat games are ranked consistently with the top 10 titles across the country.


March 2013 PAGE 32


Gamomat does not compete directly


with the giants of the German


market, rather, supply high


performing content for deployment via 3rd party hardware.


Gamomat is a highly agile and


nimble team, and whilst they cannot compete in terms


of sheer resources, what they can do is refine and finesse


every single game produced to


optimise them for


the market. This is clearly reflected in terms of game


performance where Gamomat games are ranked


consistently with the top 10 titles


across the country.


(Right) DIETMAR HERMJOHANNES, founder, Gamomat.


WHICH CUSTOMERS ARE WORKING WITH GAMOMAT AT PRESENT AND WHAT SHARE OF THE MARKETPLACE HAVE YOU ESTABLISHED?


Within the German Street market, Gamomat games can be found on over 20,000 machines. Content has also been launched in Eastern Europe with entry into the Spanish, Italian and South American markets imminent. Interestingly, despite operating on a freemium type model, content will also push into the social gaming arena which is of course, an area of great interest as that market continues to expand.


IS GAMOMAT A PURELY GERMAN STREET GAMING CONTENT PROVIDER OR IS THE COMPANY WORKING WITH DIFFERENT SECTORS - ONLINE/MOBILE AND WHAT INTERNATIONAL PRESENCE HAS THE COMPANY ESTABLISHED?


Within Europe, the Street markets represent by far the largest and most interesting sector, and so the majority of effort is placed there, that’s common sense. However, Gamomat games are more than suitable for the online, mobile and social gaming markets due to the very strong fundamental mathematics of the games. It’s expected that the first Gamomat game titles will be available


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