Viewpoint MARCH 2013
Our coverage this month of the ICE Totally Gaming exhibition shows a vibrant and re-energised sector that’s currently at the top of its game. The adoption of the latest technology within the gaming industry has in the past been a
THIS ISSUE IS TESTAMENT TO THE ABILITY OF ICE TO DRAW THE GOOD AND THE GREAT TO LONDON AND DISPLAY THE VERY BEST GAMING HAS TO OFFER.
cautious affair, with cutting edge solutions taking years to filter through to the gaming sector. What was clear from ICE 2013 is that this is no longer the case. The fastest gaming boards are adopted immediately by game developers;
holographic dealers serve players; note acceptors intelligently accept currency without the cash leaving your pocket; even the change machines have GPS and bio-metric scanners! Brands played a massive part of the show as usual, but there was intelligent use of IP within the games, with sounds and music synched into playable features; billion-selling casual games titles launched as play-for- real games to a wider player base; and the linking together of once disparate technologies into cohesive solutions that bring not just efficiencies, but real practical benefits on the gaming floor.
Whatever the views on the move to ExCeL, the ICE show delivered the results that everyone wanted. The aisles were busy, the exhibition centre fantastic and the organisation (barring some build- up hiccups) was impeccable. The stand-by-stand coverage in this issue is testament to the ability of the exhibition to draw the good and the great to London each year, and in 2013 the very best gaming has to offer was on display.
Lewis Pek Editor - Tel: +44 (0) 1942 879 291, Email:
lewis@gamingpublishing.co.uk
John Slattery Commercial Director - Tel: +44 (0)7917 166471, Email:
john@gamingpublishing.co.uk
Phil Martin News Editor - Tel: +44 (0)161 236 6669 Email:
phil@gamingpublishing.co.uk
Karen Southall G3 Spain - Associate Editor, Email:
karensouthall@gmail.com
John Carroll G3 Germany, Email:
carroll@carrollconsulting.de
Lisa Nichols Sub Editor, Gareth Irwin Senior Designer, Paul Jolleys Production Manager,
John Malin, David Addison, Bepi Mottes, Alexandre Rotenberg Contributors, Jennifer Pek Subscriptions Manager
John Pek Commercial Administrator, Feature Images: Gareth Irwin
For sales enquiries contact: John Slattery, Tel: +44 (0)7917 166471 - Email:
john@gamingpublishing.co.uk
For editorial enquiries contact: Lewis Pek, Tel: +44 (0)1942 879 291 - Email:
lewis@gamingpublishing.co.uk
Gaming Publishing Limited, Samson House, 457 Manchester Road, Manchester M29 7BR, UK
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