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Insight PATIR DESIGN


Mr. Lerby explained that the first evaluation of its Instant Rewards tool showed an increase of over 30 per cent in both player activity and revenues generated from poker players using Instant Rewards at Paf.com.


Herbert Paradis, Poker Manager at Paf, sung the product’s praises. “Instant Rewards might be one of the most innovative poker features I have ever seen,” he said. “After a two-month trial we have measured an increase in both time spent by and revenue generated from players using Instant Rewards. Poker players love challenges and this product is well suited to incentivise recreational players. It gives ordinary players an experience of competence and creates a feeling of mastery when they complete the challenge at hand. Ongame is helping us to bring back the fun in poker.”


Fredrik Kjell, Head of Poker for Ongame Network, added: “The thrill of poker comes from the tension of tough challenges and the joy of winning. Instant Rewards highlights those many achievements you do every day as a poker player and provides recognition to players beyond monetary values. The


AND CABINETS TO EUROPEAN LAND- BASED CASINOS


AND PORT GAME CONTENT ONLINE.”


majority of poker players do not make any money; they play because they love the game of poker. Their goal is entertainment, fulfilment and the sense of mastery of the game. Our analysis shows Instant Rewards can not only increase player satisfaction, but also increase revenues for operators.”


The addition of Cadillac Jack’s land-based slot machines really completes the product circle. Mr. Lerby said the aim was to combine Amaya’s expertise in digital gaming with Cadillac Jack’s strength in the traditional land-based sector to extend its presence as a fully integrated and dynamic technology provider.


“Cadillac Jack is a perfect addition to our portfolio,” he explained. “The long term strategy is to bring the games and cabinets to European land-based casinos as well as to port the game content into our online offering.”


“THE LONG TERM STRATEGY IS TO BRING GAMES


MAKING YOURSELF


Patir Design showed the future of slot seating at the ICE Totally Gaming exhibition with its most comfortable slots-orientated chair ever


Germany’s Patir Design was asking customers to sit down and put their feet up at ICE in what it was loosely calling its Future Chair - a chair that combines the styling of an Italian sports car, the comfort of a tailored suit and the functionality of an videogames controller.


Export Manager Süleyman Yilmaz said: “Whilst all our chairs are ergonomically designed to be the most comfortable around, we firmly believe this chair is the most comfortable ever designed for the slot industry. It’s adjustable at the base so players can choose their perfect playing position; it allows them to lean backwards and offers its own panel of play buttons in the armrest so players barely have to lift a finger to play. The


COMFORTABLE IN FUTURE “WE FIRMLY


Patir Design’s


SÜLEYMAN YILMAZ demonstrated the


‘Future Chair’ at the ICE Totally Gaming Exhibition.


“The Future Chair allows players to


choose their perfect playing position; it


allows them to lean backwards and


offers its own panel of play buttons in the armrest.”


COMFORTABLE EVER DESIGNED FOR THE SLOT INDUSTRY.”


chair also has its own sound system incorporated into it to totally submerse the player into the slot machine.”


The seating specialist was also offering two new ranges of high-end, four-legged, table gaming chairs along with its modular range of VIP casinos chairs, Live casino chairs, poker, bingo chairs, Inspector chairs, banquette chairs, bar stools, lounge chairs and lifestyle sofas.


March 2013 PAGE 49


BELIEVE THIS CHAIR IS THE MOST


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