Review TCSJOHNHUXLEY
SLAM DUNK FOR TCSJOHNHUXLEY
At the ICE Totally Gaming exhibition in London TCSJohnHxuley set forth its product roadmap for the future of its business
We've known changes were afoot at TCSJohnHuxley, but no one quite expected the profound new direction unveiled at the ExCeL exhibition centre in February. "It's been a significant mindset change at all levels of the company," explained TCSJohnHuxley's Director of Marketing, Luke Davis. "TCSJohnnHuxley has always been a passionately customer orientated business, but perhaps not one that paid enough attention to itself. Understanding the requirements of our business has been a measured and focused shift within the company and we're now in the process of building resources and infrastructure to service the necessary growth and change," continued Mr. Davis. "It's part of a scaleable approach for this environment, which will see us building upon our strength in R&D functions, just as the major software companies have done for years."
TCSJohnHuxley is thinking outside and inside the box - looking at each of its core technologies and intelligently harmonising what have been individual and insular products in the past, making links between the functionality of a group of interconnected products as opposed to selling isolated technology to its customers. "We have three core systems that form our next generation platform, comprised of SuperNova, Gaming Floor Live and the Xia tablet," explained Mr. Davis. "This is a scaleable platform that is as capable of servicing the needs of an independent casino in the Midlands, as easily as it is driving thousands of tables in Macau. At the same time we have made key hiring decisions to drive the changes we need for day-to-day projects, bringing about convergence within the company that has harmonised our traditional business, 'live gaming,' with the e-gaming space. We have taken live gaming and linked it to our existing reporting infrastructures, adding
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scalability, control and data collection. Fundamentally we believe that every table can and should be interconnected, for example, linking blackjack and sic bo tables to power mystery or progressives jackpots. We can add the thrill of a lottery
“OUR FOCUS OVER THE LAST NINE
MONTHS HAS BEEN ABOUT BRINGING OUR PRODUCTS TOGETHER AND
BUILDING FOR THE FUTURE.”
type win at the table and that's a game changing offer!"
Looking closely at the launch of the Xia Tablet, this is the start of a new generation product platform. The Xia Tablet is a server-based solution offering live and automated roulette via handheld tablet devices in a live casino environment. It is a perfect live game solution for use in what have traditionally been non-gaming areas such as bars, restaurants, and smoking terraces. The system allows customers to play live roulette tables and automated wheels (blackjack and baccarat will be available soon) on a touchscreen tablet device throughout a gaming venue.
Over the next 24 months the Xia platform will join forces with Supernova and Gaming Floor Live to create a single, unique market leading casino system that is modular and scalable meeting the needs of small casinos right up to multi- national group customers.
We see Xia as the beginning of looking at our
platforms to create a solid foundation. Imagine an
integrated gaming
system that links all live tables, across all game types,
played on multiple devices, with
mystery jackpots
and progressives, with yield
management,
centralised media distribution,
reporting and security.”
CATH BURNS,
TCSJohnHuxley Group CEO.
Cath Burns, TCSJohnHuxley Group CEO commented: “Our focus over the last nine months has been about bringing our products together and building for the future. We see Xia as the beginning of looking at our platforms to create a solid foundation. Imagine an integrated gaming system that links all live tables, across all game types, played on multiple devices, with mystery jackpots and progressives, with yield management, centralised media distribution, reporting and security. All this, built around the Internet and a
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