Review BALLY TECHNOLOGIES
two HD screens above, interacting and causing dynamic effects on both screens.”
As the follow-up to the Cash Wizard, Tiki Magic is Bally Technologies’ first 1080p high-definition game and features a new mystical character, Ms. Magic, three new thrilling base-game bonus features, and two fun Wizard Bonus Bet features. Also prominently featured were Bally’s Multi- Game Pro 22/22 game suite, and games with Super EZ Select button configurations to assist both low and high max-bet market needs.
Continuing the theme, Bally Interactive showed its award-winning content and play mechanics via Bally’s full suite of interactive solutions offered through the company’s remote gaming server (RGS). Bally’s open iGaming platform enables casinos to deliver play-for-free and wager- based poker, table games, video slots, and sports betting and choose from best-of- breed content; and a library of interactive games based on proven casino-gaming content.
BANG ON THE MONEY
Truely localised games, massive international brands, intimate player-centric promotions and a mega multi-game launch. Bally Technologies ticked all the boxes at ICE Totally Gaming
A bevy of mega-international brand launches, including Michael Jackson, NASCAR, Betty Boop's Fortune Teller and Pawn Stars, greeted visitors to Bally Technologies' stand at the ICE exhibition in London. The company also delighted its customers with the first titles directly targeting the European market; demonstrated its player selectable language options across all its machines, and, most significantly for Europe, staged the world debut of its first multi-game machine. In total, the company exhibited more than 60 unique game titles, as well as a wide array of cutting-edge system offerings.
As Bally installs its first Michael Jackson machines in Europe, with Italian and French operators and customers enjoying the musical spectacle on their gaming floors, the launch of Five Moon and High 5 Games' Golden Tower, Europe-specific titles developed specifically for European customers, made their debut on the Bally stand at ICE. Featuring noticeably
brighter, vibrant graphics and detailing, the Europe-targeted titles are easily discernible from Bally's traditional graphical output, with defined wild symbols that can be picked out on each spinning reel, while the play mechanics have been tweaked to appeal directly to a European audience.
IT’S A KINDA MAGIC Bally has developed specific levels of interaction across a range of its titles, with the highest level of interaction reserved for games such as Tiki Magic, one of the best looking games in this generation of machines. Tiki Magic is Bally's first HD 1080p screen, with 22 and 42ins screens, which is not only the largest Bally has produced, but it's graphical resolution is truly sparkling. “Tiki Magic is the follow-up to our hugely successful Cash Wizard,” demonstrated Bally Technologies' Michael Bertetto at ICE. “All three screens interact with each other as players send objects fired from the iDeck touchscreen panel up to the
Bally Technologies’ DAN SAVAGE,
FRANCESCA DI PAOLO and
MICHAEL BERTETTO pictured at ICE.
Debuting soon in Europe is Bally
Command Center, which installs
media content and operating systems on the iVIEW
displays and iVIEW DM. This Bally server-based
solution provide operators with downloadable targeted player content instead of
physically removing chips from each individual iVIEW
device on the floor. Casino operators and marketing managers can
download content to on the entire gaming floor
simultaneously in minutes – with a touch of a button.
The system enables operators to conduct marketing, bonusing, data tracking, and collection seamlessly, so that they can understand and market to their players in ways never before possible. Players can play the same games, receive the same bonuses, and earn the same points on the casino floor, at home, or on the move.
THE SUITE-EST OPTIONS Finally, Bally's suite of casino and slot- management systems was showcased at ICE, including SDS, CMP, and MCC, covering every size of casino. Bally conducted live demonstrations of iView DM at ICE, its picture-in-picture-style player-user-interface that enables gaming operators to choose where on the game they want to display player information and bonusing promotions. Bally’s Elite Bonusing Suite (EBS), when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the player’s experience. The EBS applications deliver floor-wide, personalised promotions, second-chance- to-win events, and the ability for players to earn valuable rewards.
Debuting soon in Europe is Bally Command Center, which installs media content and operating systems on the iVIEW displays and iVIEW DM. This Bally server-based solution provide operators with downloadable targeted player content instead of physically removing chips from each individual iVIEW device on the floor. Casino operators and marketing managers can download content to on the entire gaming floor simultaneously in minutes – with a touch of a button.
March 2013 PAGE 45
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