KEEPING THE FIRES BURNING
B
urning Desire Wales is a specialist in solid fuel and chimney systems, operating throughout Wales from its offi ce based in Pontypool. It is a family-run business which
was set up in July 2011. Since opening the doors of its showroom it has become one of the fastest growing companies in Pontypool. A spokesman said: “We’ve been in the
plumbing and heating industry now for more than 20 years and employ around 70 gas fi tters, plumbers, builders and electricians. “The bulk of our work is with local
authorities and housing associations and although this is a successful setup for us I have always has a passion for solid fuel systems. It’s this desire for wood burners which led to the birth of Burning Desire.” Since opening, Burning Desire has landed
a contract with British Gas to fi t solid fuel wet systems throughout Wales, providing homes with hot water and heating by linking up wood burners to their heating systems. The showroom is situated on Pavilion
Industrial Estate in Pontypool and opened in August 2011. Since then the company has built up a good reputation within the industry as being in a class of its own when it comes to installing wood burners. “Having looked at the solid fuel industry
we could see there was a market there for us not only because of our location, but the fact that we can provide complete building works which is what many people need when installing a log burner. “In most cases remedial work is required
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to fi t a log burner to building regulations and HETAS specifi cation but most fi tters are not able to do this. “In turn, this would require more expense
for the customer to draft in builders, gas engineers or even electricians! We can provide all these services all rolled in to one low cost package saving the customer a considerable amount of money and time in the process.” When fi rst opened, Burning Desire
struggled to get stove manufacturers on board as it was thought of as a ‘fl y by’ company, but after many months of hard work and perseverance it has managed to convince manufacturers that it is serious and is here to stay. “It’s diffi cult to get into the solid fuel
industry but from the outset we had a solid business plan and a goal to provide a premium service with premium products at competitive prices. “At fi rst we couldn’t get any stoves
but we managed to persuade some manufacturers to give us a chance and from that moment on we have grown from strength to strength with many more manufacturers joining us such as Charnwood, Town & Country, Stûv and Jetmaster, Broseley, Franco Belge, Stovax, Contura plus more.” The Burning Desire showroom houses
a range of traditional and contemporary stoves plus accessories, oak beams, fi re surrounds and wood fuels plus it is constantly evolving with new stoves being brought in
on a regular basis which has opened up new opportunities to expand into next door, which is now home to some beautiful fi replaces and stoves. Burning Desire also showcases some
its stoves in Sunny Dale Garden Centre Cwmbran. There you browse an alternative range of stoves that are not on display in the main showroom.
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