10 . Glasgow Business November/December 2012
New ways to talk to your customers
Workshops and support helps members unlock the potential of social media such as Twitter and Facebook
G
lasgow Chamber is working with social media experts Mark Hunter and Jonny Prat
of Postable Limited to bring members a range of social media workshops and support. A Glasgow-based company
working world-wide, Postable specialises in supporting your social media strategies through training, consultancy or management and has been garnering experience in new and social media since 2005. Mark Hunter outlines the potential of social media...
Get strategic Social networking is the easiest thing in the world, right? You (or
training online
http://bit.ly/Q1foE0
Chamber
part of your family, offering them a level of transparency only found in greenhouses, where you bend over backwards to help them. You’re not really interested in sales or generating leads. You want to be their pal and for them to be your BFF. Because that’s what social media is for. Except, it isn’t. Not really. So, what is social media and
social networking for? Businesses, companies, charities, and venues of all stripes, shades, shapes and sizes in and around Glasgow have signed up for Twiter and Facebook accounts, ticking boxes as they go. But what for? To engage and
converse with their customers? Or to drive sales and generate leads? Having some sort of clue as to
Mark Hunter of Postable Limited will deliver training on social media
more likely a member of staff) signs up for a Twiter account and creates a Facebook Page and now your business can start “engaging” and “conversing” with the world, enjoying a wonderful communion of likes, retweets and follows. And now, with your new and improved “reach”, all you need to
» Forthcoming Training
TARIFF CODES (1/2 DAY – AM) Monday 14 January 2013
INCOTERMS (1/2 DAY – PM) Monday 14 January 2013
LETTERS OF CREDIT Tuesday 15 January 2013
do is sit back, relax, and wait for the cash to start flowing in. Because that’s what social media is for. Except, it isn’t. Not really. Te other school of thought on
social media, and its related “networking”, is much soſter. It’s all about “connecting” with your customers, making them feel
EXPORT LICENSING Wednesday 16 January 2013
EXPORT DOCUMENTATION Thursday 17 January 2013
FIRST AID REQUALIFICATION (2 DAYS) Monday 14 – Tuesday 15 January 2013
FIRST AID AT WORK (3 DAYS) Wednesday 16 – Friday 18 January 2013
EMERGENCY FIRST AID AT WORK Monday 21 January 2013
For further information on all our courses, please contact our Training Department on Tel: 0141 204 8332, Email:
training@glasgowchamberofcommerce.com or visit:
www.glasgowchamberofcommerce.com
how your organisation can – or should – use social media is a no-brainer. However, it’s amazing how many companies we meet in the central belt where absolutely no thought whatsoever has been put into a strategy for Facebook or Twiter. And virtually no consideration has been given to YouTube as a social networking tool. Or to how powerful a company blog can be. Tat’s why being able to take
some time out to consider a social media strategy is so important. Glasgow Chamber of Commerce is taking this seriously with new practical social media workshops where you can develop a sustainable, realistic strategy for using social media to both engage with your customers and drive new business.
KEEP UP TO DATE WITH
CHAMBER TRAINING OPPORTUNITIES Details of forthcoming workshops can be found on our website:
www.glasgowchamberof
commerce.com or contact Elaine Rodger on 0141 204 8332.
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