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PRODUCT FOCUS: AMENITIES PART ONE


CINQ MONDES


The range: Cinq Mondes amenity items include shampoo, conditioner, soap, body balm, moisturiser, facial cream, hand cream, facial spray, lip balm and refreshing towel sachets. Tere’s also a vanity box to store unbranded acces- sory items including sewing kit, shower cap and shoe mitt. Tese are supplied in public areas, hotel spas, health clubs, changing rooms and pool areas. Clients: Beau-Rivage Palace, Switzer- land; Monte Carlo Bay Hotel; Kempinski Dubai; Le Méridien Hotels globally; and Club Med’s 5 Trident luxury hotels. Requirements: Partners are picked according to look, feel and positioning. Why amenities? Cinq Mondes launched amenities hotels in 2007, and for airlines earlier this year. It did so to have a strong brand exposure and to supply guests with a well-know cosmetic brand instead of a generic product and to create more traffic to the spa. Effectivity: Anecdotal evidence of guests carrying a Cinq Mondes amenity into the spa suggests a strengthened con- nection with hotel bedrooms. Plans for expansion? Cinq Mondes is developing a dispenser range.


SPA-KIT.NET KEYWORDS: CINQ MONDES


ELEMIS


The range: Revitalise Me shower gel, shampoo, conditioner, body lotion and skin nourishing soap which match the spa formulation. Te range is supplied to hotel bedrooms and vanity areas in large dispensers. Te products are manufactured by amenity specialist Pacific Direct. Client: Center Parcs, UK; the Colony Club in Bar- bados, Holland and America; and the exclusive Wimbledon Lawn Tennis Club. It also supplies amenities to 1,200 spas and salons globally and hotel, airline and cruise ships (its parent company is cruise line operator Steiner Leisure). Why amenities? Elemis launched its ameni- ties in 2004 to create a link between the spa and retail and assist sales by placing the brand into


the hands of as many people as possible. Effectivity: Guests who visit the spa sometimes mention the amenities they’ve sampled in-room, indicating increased awareness of the brand. Plans for expansion? A brand refresh is under- way on all Elemis amenities to mirror the Elemis’ Spa@home bodycare range launched in 2011.


SPA-KIT.NET KEYWORD: ELEMIS


SUNDARI


The range: Sundari’s amenities comprise shower gels, shampoos, conditioners, tubes of body lotion and hair and body gel, bar soaps, Ecopump bottles and matching presentation trays, plus unbranded matching accessories if required. Te products use the same fragrance, and ingredients as its main skincare line. Te packaging uses motifs from its spa products. Clients: Seaham Hall, UK; Villa Kerasy, France; Park Central, Miami; Chikusenso, Japan; and Sweet Atlantic Hotel & Spa in Portugal.


90 Read Spa Business online spabusiness.com / digital


Requirements: A minimum star qualification for hotels varying from country to country. Why amenities? Sundari amenities were launched in 2011 to offer a complete brand experience for hotel guests and to increase the interaction points with the brand to raise the chances of more business at the spa. Effectivity: A trial at a Florida resort showed in-room amenity brand interaction increased enquiries at its spa by 83 per cent, lending sup- port to the idea of amenities business benefits.


SPA-KIT.NET KEYWORD: SUNDARI SPA BUSINESS 4 2012 ©Cybertrek 2012


ALENA OZEROVA/SHUTTERSTOCK.COM


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