TOP TEAM: MIRAVAL
MIRAVAL A
When Miraval celebrated the opening of its new Life in Balance Spa with Clarins earlier this year, it was an important milestone for the top team. We talk to them about how their strategy in the face of recession has been a springboard to greater things
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OL founder, Steve Case, pur- chased Miraval through his company Revolution in 2004 from founders and co-owners, Bill O’Donnell and George
Ruff – allegedly aſter having failed to strike a deal for the purchase of Canyon Ranch. Philippe Bourguignon – fomerly at Club
Med, EuroDisney and Davos – joined in 2006, becoming CEO of Miraval in 2009. Te resort had its best year ever in 2007
and then recession struck. Te top team’s response was to re-focus on innovation, ensure they were optimising the resources they had and then to push forward with infrastructure investment, while control- ling spending. Te aim was to come out of the recession in the best shape possible. Te team also created strategic partner- ships with Dr Andrew Weil, who has a clinic
at the resort, National Geographic Expedi- tions and most recently Clarins, which has lent its name to the latest investment – the Life in Balance Spa with Clarins. Te aim of these partnerships has been to find syner- gies between like businesses. On the development front, Miraval teamed
up with designer Clodagh and architect Mithun to add 16 suites, and 16 villas to the resort – eight owned by Exclusive Resorts [a Revolution company] and eight private. Te two-beds sold at us$2.2m (€1.6m £1.3m), and the three-beds at us$3m (€2.3m £1.9m) – well above the rate for the local Tucson area, according to Bourguignon. Te resort’s kitchen and restaurant have
been refitted, while the new spa – created from the shell of the old by a radical us$5m (€3.8m £3m) refurbishment and redesign – is the long-anticipated icing on the cake.
SPA BUSINESS 4 2012 ©Cybertrek 2012
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