MYSTERY SHOPPER
MINDY TERRY » PRESIDENT » CREATIVE SPA CONCEPTS
Tria Integrative Medical Institute
Mindy Terry gets much more than the anti-ageing facial she planned at Tria, an integrative medical institute and wellness centre in Bangkok, Thailand
BACKGROUND:
Not far from Bangkok’s main international air- port, Tria – one of Asia’s leading medical spas – opened in 2008 and is owned by and located next to the private Piya- vate International Hospital. Te hospital offers everything from organ transplant to gene therapy, as well as aesthetic surgery such as breast augmentation and non-in- vasive beauty treatments like Botox and laser hair removal; while Tria focuses on com- plementary medicine and was developed for those interested in taking a proactive approach to health and ageing. Tria also offers a wide array of spa treatments by Pevonia and Comfort Zone. Te us$15.4m (€11.7m, £9.5m) three-storey building cov- ers 140,000sq ſt (13,000sq m).
The three-storey centre has both spa and medical facilities like blood testing laboratories Tria attracts medical tourists, local mem-
bers and a day spa clientele who have an average age of 45-60.
THE OFFER: VITAL STATISTICS
Address: Behind Piyavate Hospital on Rama 9, 998 Rimklongsamsen Road, Bangkok, Tailand Times: Tria opens at 7am every day and closes at 10pm Monday to Friday; 9pm on Saturday; and 8.30pm on Sunday Details:
www.triaintegrativewellness. com or +66 2660 2602
Te philosophy of Tria, meaning ‘three’, is that true wellness lies in the harmony of three essential components – structural, ele- mental and emotional wellbeing. Structural addresses movement, exercise and improv- ing the body’s physical alignment. Elemental is related to the body’s biochemistry and nutritional state, including hormonal imbal- ance and toxins. Emotional is focused on mental wellbeing and how patients think about their bodies and health. At first glance, Tria’s 150-plus treatments
and programmes can seem overwhelming, but are split into more navigable categories such as weight management, movement and body shaping, anti-ageing, detoxifica- tion, mind and emotions, rehabilitation and pain management. Te most popular pro- grammes, I was told, are those relating to anti-ageing and detoxification. Using physician consultations along
with lab work and advanced screening and diagnostic methods, Tria’s team of physi- cians, naturopaths, chiropractors, Chinese
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medicine specialists, bodywork therapists, personal trainers and health coaches help guide clients along the way. In Tailand, massage prices range from
us$8-150 (€6-114, £5-93) an hour depending on location and skill level of the practitioner. At us$72 (€55, £45) for a 60-minute essen- tial oil massage, Tria’s pricing is more than reasonable for the market – particularly con- sidering the facility and amenities.
WEBSITE:
Tria’s website, in Tai and English, is packed full of information and I was impressed to see a library of articles and scientific research and videos demonstrating alternative thera- pies (although these were only in Tai). Tis is exactly how an integrative medicine centre should market itself. It’s clear that, unlike in the US, Asian consumers are very educated about complementary medicine as it’s very much a part of the culture. Te online booking system could have
been more effectively presented, but is help- ful and relatively easy to navigate.
LOCATION & ACCESS:
While Tria is conveniently located, my local taxi driver had trouble finding it with the
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