T e Spa of Colonial Williamsburg: space analysis gives spa developers guidance on the allocation of fl oor space for various functions
We advise clients not to leap off the diving platform without knowing whether there’s
water in the pool. They may have a vision, but it makes sense to have that vision validated to ensure it matches market potential
Who have you worked for? Clients we’ve recently done feasibility studies for include the Wequassett Resort and Golf Club, T e Spa of Colonial Williamsburg and numerous sites for Remington Hotels.
What are the downfalls of not undertaking a feasibility study? If the spa is going to be above 300sq m (3000sq ſt ), then a feasibility study is needed and spending a few dollars at the outset can save big dollars later. Without it, the devel- oper or owner risks going ahead without understanding the competition or knowing the true fi nancial potential and operating or build costs and how large and sophisticated the spa should be. If a developer or owner could have met
their objectives building a 10,000sq ſt spa but they end up building a 16,000sq ſt spa, that extra 6,000sq ſt has signifi cant build costs associated with it which are com- pletely unnecessary and will undermine the success of the project.
SPA BUSINESS 4 2012 ©Cybertrek 2012
How can a study affect the spa vision? We believe a feasibility study can save cli- ents signifi cant amounts of money. Because developers so oſt en build what they want, not what they need. We focus them on building what’s needed
to accomplish their goals without compro- mising the look or the aesthetic appeal of the spa. Many multi-million dollar spas are overbuilt and have lots of wasted space at a cost to the owner. We try to save our cli- ents from that. Feasibility studies focus on what makes sense in their locale and with their clientele.
What’s the cost of a feasibility study? T e cost is based on fl at fees which take into account geography and travel times and range from us$10,000 to us$18,000.
What advice would you give fi rst-time developers? We advise them not to leap off the diving platform without knowing whether there’s
water in the pool. We would advise them do their homework and study if the decision makes sense, and what the appropriate size and complexity is. T ey may have a vision but it makes sense to have that vision validated to ensure it matches market potential.
WTS has recently acquired Blu Spas, the worldwide spa consultancy fi rm. How will this affect the feasibility services offered to clients? T e merger will have a very positive impact on the feasibility services we off er in that clients will be able to benefi t from Blu Spas experience, capabilities and resources at the feasibility stage. We’re very excited about the opportunities this merger creates.
Contact WTS International Tel +1 301 622 7800 Fax +1 301 622 3373
www.wtsinternational.com
Read Spa Business online
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