THE SEVEN PILLARS 1
HEALTHY AND ORGANIC CUISINE – a nutritional
Lapinha has recently joined the Healing Hotels of the World consortium
Packages range from combatting stress- related conditions to lowering cholesterol
approach based on the teachings of Dr Maximilian Bircher-Benner, designed to energise, detoxify and cleanse the body. Fruit, vegetables, salad, egg and some dairy products, sourced organically from Lapinha’s farm and other local suppliers, combine to create a balanced diet that can vary from 500 to 2,000 calories per day
2
HYDROTHERAPY – water-based treatments
including Kneipp, thalassotherapy, watsu, sauna and fango (mud) therapy.
As well as 10 spa therapists, there is a specialist Oriental therapy practitioner
zil; rather we follow the American way and look to prescriptions to solve all our prob- lems,” Marianne points out. More recently, she has also worked on securing an interna- tional presence by persuading her parents that Lapinha should become a member of the Healing Hotels of the World: “Tis wasn’t just about attracting more custom- ers, rather I wanted to be a part of something bigger than us. I’ve developed friendships with healing spas in other parts of the world, which means I can share challenges and keep abreast of trends. Simultaneously it’s dem- onstrated that Brazil has something more to offer than Zumba and capoeira.”
AMPLIFYING THE VISION Marianne and her parents do find it tough to switch off even when they’re supposed to be spending personal time together. Tey’ve had to learn how to leave disagreements at work. Marianne acknowledges she’s had to work extra hard to negate the perception that she had the job handed to her on a plate. Still the pros have far outweighed the cons – working for a smaller business, family ties have been strengthened and Marianne admits she loves the product. There have also been heartening busi-
ness outcomes, with occupancy at Lapinha standing at 70 per cent, up 7 per cent on 2011. Income (before payments on invest- ments) has shown a 16.4 per cent increase, which builds on the 14.8 per cent rise for 2011 over 2010.
SPA BUSINESS 4 2012 ©Cybertrek 2012
Since 1972, Lapinha has been producing and serving up its own-branded organic food
The biggest highlight for Marianne,
though, has been receiving her parents’ blessing to get creative and develop priori- ties for Lapinha over the next 10-20 years. Dieter confirms: “We feel that it’s crucial for Marianne to preserve the DNA of the busi- ness yet to renew and amplify our vision with her own initiatives.” Te family is currently in negotiations with
the Jockey Club of São Paulo to secure a site for a medical day spa in the city, where 60 per cent of their clientele is derived from. Set in a green park, the urban outpost is expected to attract new clients while supporting existing customers in maintaining lifestyle changes aſter a stay at the main location; plans are afoot for a daily delivery service of nutri- tional food, for instance, initially to be supplied by produce from the farm although another organic source close to the city will be selected in the long-term. Alongside the physical expansion, Mar-
ianne is developing an online community, based around a regular blog, which will deliver tips on how to introduce healthy holistic-based habits at home with little cost. One example could be how to harness the power of healing salts and warm water as inspired by hydrotherapy. “We want to spearhead the trend for
healthier living in a way that means peo- ple can relate to Lapinha even if they don’t have the time or money to visit,” Marianne concludes. “We want to expand not just as a spa but as the Lapinha concept.” l
the use of natural extracts, especially herbs, as medicine and aids to health
3
PHYSIOTHERAPY – the promotion of mobility through a menu of 30 different massages, advice on relaxation techniques and posture, and other physical therapies
4
BIORHYTHM THERAPY – listening and responding to the natural cycles of the body and earth. Clients, for example, are invited to go to bed at 9.30pm when darkness
5
approaches and to rise at 6.30am as the sun comes up. Food is not served after 6pm to provide 12 hours of cleansing time
MOVEMENT – sedentary lifestyles are discouraged through an array of physical activities from ecological walks of up to 10km to water aerobics. It also offers Liangong, pain management technique based on deep stretching derived from qigong, yoga and pilates
6
SPIRITUALITY – clients are given opportunities to interact with each other and exchange experiences and connect with nature
7 Read Spa Business online
spabusiness.com / digital 77 PHYTOTHERAPY –
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