news update
US spas exceed their pre-recession peak
Last year, US spas continued to build on the moderate growth of 2010, according to the new ISPA 2012 US Spa Industry Study, car- ried out by PricewaterhouseCoopers. Total spa revenues expanded by 4.5 per
cent in 2011 to us$13.4bn (€10.3bn, £8.4bn) – surpassing the 2008 pre-recession peak of us12.8bn (€9.8bn, £8bn). T is increase was largely driven by a 4.1 per cent rise in client visits. Yet to stay competitive and keep visits up, prices have remained fairly static. At the same time, spas have shown
adaptability by expanding their portfolio of services, off ers and products to provide more choice and fl exibility to busy custom- ers. Going forward, 78 per cent of operators were confi dent or very confi dent that rev- enues will continue to grow. See p40 for a more in-depth analysis of the study results.
As Brazil gears up to host the 2016 Olympics, a group of entrepreneurs has invested in a resort to take advantage of the expected tourism upliſt . AOL co-founder, David
Cole, founder of The Body Shop, Gordon Roddick, and Ricardo Semler, owner of Semco SA – one of Brazil’s most famous companies – and his wife Fernanda, have unveiled the country’s fi rst 100 per cent Brazilian spa. Part of the Botanique Hotel
& Spa retreat – set in 700 acres (283 hectares) in the Campos do Jordáo mountains between São Paulo and Rio de Janeiro – the 10,000sq ſt (929sq m) Spa at Botanique off ers signature treatments encompassing ancient native healing and relaxation rituals. T ere are eight treatment spaces, relaxation suites, as well as an indoor pool and dry and wet saunas.
T e mountain location is part of the appeal of the Botanique retreat Showcasing Brazilian style, the interior
of the spa and retreat’s six suites and 11 pri- vate villas were overseen by famous local designers. Rare local materials such as choc- olate slate have been used and it will feature locally commissioned furniture and artwork. Read more:
http://lei.sr?a=r9r1k
Delano Marrakech introduces Pearl Spa Sheraton’s Shine Spa lobby at Moscow airport
Russian spa market is gathering pace
The Russian spa market is poised for more growth in coming years, according to Manfred Ronstedt a spa consultant who has been working on spas in the country for more than 10 years. Ronstedt, CEO of German consultancy,
PCG, has said that although Russians have traditional banyas (steamrooms), in the past these have been more about parties than health, but now the tide is starting to turn. The consultant is currently working
on two projects in Russia. A 1,000sq m (10,700sq ſt ) Shine Spa at Sheraton Airport Moscow will open next year. Facilities will comprise four treatment rooms, a gym, steamroom and three saunas. Meanwhile, work is set to begin on a
2,500sq m (27,000sq ft) day spa at the Country Park Moscow, that’s due for com- pletion in 2014. Targeting the north part of Moscow, as well as guests at the 280-bed hotel, this spa will have eight treatment rooms, a VIP treatment area, a pool, relaxation area, gym, saunas, steamroom and hammam. Read more:
http://lei.sr?a=9q5X8
Moroccan resort, Delano Marrakech – the second global outpost of Morgans Hotel Group’s signature lux- ury brand – has opened a 1,800sq m (19,375sq ſt ) spa to complement its off erings of four restaurants, three pools, a nightclub and boutiques. The salubrious Pearl Spa
boasts 14 cabins, a subterra- nean mosaic pool and private hammam area, with its own lounge, spa bath, steamroom, sauna and two limestone treatment plinths. Product ranges in use are Aromatherapy
Associates, the anti-ageing Valmont and marocMaroc, which uses traditional Moroccan ingredients, such as pale Moroccan rose. Treatments include Aromatherapy
Associates’ Jet Lag Cure and Escape, a 60-minute exfoliation treatment, combining
T e spa features a subterranean mosaic pool and a large hammam
the traditional kessa massage, with a detoxi- fying body balm, followed by a soaping with orange fl ower water. T e spa also includes a fi tness centre, with
weights and cardio room, pilates classes and a beauty salon which off ers manicures, pedicures and hair styling and colouring. Read more:
http://lei.sr?a=h6s4C
Inaugural Thai spa-goer research released
T ailand’s fi rst dedicated spa consumer survey is now available. T e research was completed by Intelligent Spas on behalf of the T ai Spa Association and gives valuable information about spa goers’ recent behaviours and pref- erences which have not been known to date.
20 Read Spa Business online
spabusiness.com / digital According to the research, on average, the
T ai spa goers questioned had visited a spa near them 6.6 times in the last 12 months. T e majority visited with a spouse, friend or rel- ative and three quarters went for relaxation. Details:
www.intelligentspas.com
SPA BUSINESS 4 2012 ©Cybertrek 2012
KATH HUDSON » NEWS EDITOR » SPA BUSINESS
AOL founder opens Brazilian spa
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