CONSULTANT PROFILE
patrick saussay
We talk to the spa consultant charged with international development for the new evianSpa brand
KATIE BARNES » MANAGING EDITOR » SPA BUSINESS
What’s your background? I’ve been in consulting for 16 years including senior manager roles at global business con- sultancy firms Andersen and BearingPoint. I’ve been involved with the modernisation of major multinational companies in vary- ing sectors – from aeronautics to consumer goods. For three years, I focused on healthcare organisations, including the healthcare minis- try in France and several French hospitals. My work and travels eventually led me to
the wellness industry, where I thought my experiences of project management in com- plex environments would help. I spent three years as managing director of the Swiss spa and skincare brand Aſter the Rain with a view to developing it internationally.
How did you hear about evianSpa? I crossed paths with Laurent Houel in early 2012 when he was finalising the first evianSpa concept in Tokyo (see p30). I was immedi- ately taken by the concept and intrigued by his ambitions to roll it out worldwide. He had the marketing and business develop- ment expertise in the luxury sector and a deep knowledge of evian’s core values; while I had the spa experience and business devel- opment/project management expertise. I set up the Global Project & Spa Advisory consultancy and evian is my first client.
It all depends on the hotel’s needs. Our
I helped to put the finishing touches to the concept and business plan and to set up the development strategy.
I’m now setting up meetings with hotel partners that will hopefully lead to projects
What will your work involve? I’ll be focusing on the international devel- opment of evianSpa. Initially, I helped to put the finishing touches to the concept and business plan and to set up the development strategy. As part of the development proc- ess, I’m now setting up prospective meetings with hotel partners that will hopefully lead to projects and implementing the evianSpa brand. As part of the licence we’ll provide all the necessary support from understand- ing the concept to treatment menu and therapist training and operating protocols. Management support is also available via my consultancy if it’s required.
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common goal is to secure consistency and quality of the evianSpa brand. We can work with a hotel to implement an evianSpa that fits with its specific positioning – whether its introducing more locally-inspired treat- ments, therapies for couples or children, or working on something that can increase a guest’s length of stay.
Will evianSpa be your sole client? Not exactly. Launching a worldwide spa con- cept is a huge project, which requires deep involvement and working in lots of different areas. So, evian is the main focus for Global Project & Spa Advisory, but there are some other possibilities in the pipeline. Wellness is a young and exciting indus-
try. Tere are lots of challenges, especially the growing need for delivering high-qual- ity experiences consistently and developing financially sustainable businesses. But there are also lots of opportunities.
What’s exciting about evianSpa? Te arrival of evian in the wellness indus- try, with a new and fresh approach is clearly exciting and it generates a real business opportunity. Te idea of making the concept relevant to different markets and cultures is what really inspires me. l
SPA BUSINESS 4 2012 ©Cybertrek 2012
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