For more information, or to contact any of these companies, visit
www.spa-kit.net
VOYA
The range: Voya off ers hair, skin and bodycare products for hotel bedrooms, public areas and changing rooms at var- ious price points. It also has accessories such as teas, candles, vanity products and shower caps, which can be branded and supplied accordingly. Most Voya amenities contain the same formulations as its retail products with less active con- tent when price is an issue. Clients: T e Burj Al Arab Dubai, T e Martinhal in Portugal and T e Chateau in Malaysia (see SB12/3 p36). Requirements: Voya requires a treat- ment off ering and commitment to stock its retail line from partners. Why amenities? Amenities alone generate little profi t, but Voya regards the business as marketing tool, enabling customers to sample its products in the bedrooms and creating treatment and retail sale opportunities. Eff ectivity: A client hotel switched to Voya amenities aſt er using a lower cost option, and found that the profi t from Voya retail sales covered the entire costs of the bedroom amenities for the hotel. Plans for expansion? Voya is updat- ing its packaging and formulation to be even more eco-friendly and high-end.
SPA-KIT.NET KEYWORD: VOYA
CLARINS
The range: T e line includes shower gel, sham- poo, conditioner, body milk, body exfoliator, small bottles of Eau Dynamisante, cream bar soaps and glycerine bar soap, in Clarins brand- ing and spa formula. A non-branded matching accessory range (shower caps and vanity kits) by Groupe GM, Clarins’ amenity supplier (see below) also available. T e amenities are off ered in hotel rooms and in public areas, pool, health club and spa and public bathrooms. Clients: Hotel Royal Monceau, Paris (see SB11/3 p64); Gran Melia hotels; Breitner House, Amster-
dam; and Hotel Russel London. Clarins also supplies cruise companies and luxury clinics. Requirements: Hotels need to have a fi ve-star rating or a Clarins Spa. Some four-star hotels with an exceptional location as well as an excel- lent image may be eligible. Why amenities? Clarins launched its ameni- ties range in 2008 to accompany its growing spa development in hotels. Eff ectivity: Clarins amenities are not a revenue generator but are used to develop brand aware- ness and to enhance the Clarins image.
SPA-KIT.NET KEYWORD: CLARINS
ELEMENTAL HERBOLOGY
The range: Shampoo, conditioner, bath and shower gel, body lotion, hand soap, facial mois- turiser, facial spray, hand cream, lip balm, refreshing towel, hand wash and eye cream ame- nities are off ered by Elemental Herbology. T e products are placed in bedrooms, spas, health clubs, pool areas and changing rooms. Formulations and packaging are the same as its professional line. Clients: Mira Hotel, Hong Kong; Kempinski Spas; T e Greenwich, New York (see SB11/1 p44); Desroches Island Resort, the Seychelles; and T e Cosmopolitan, Las Vegas. Requirements: Elemental Herbology looks for a brand match based on hotel look, feel and positioning, rather than room count.
Why amenities? Elemental Herbology launched its amenities this year as a business opportunity to generate awareness for its spa business and brand. Plans for expansion? T e plan to off er ranges of retail skincare kits as VIP amenities packages. Airline and cruise liners are a key future target.
SPA-KIT.NET KEYWORD: ELEMENTAL
GROUPE GM
The range: Shower gel, shampoo, conditioner, body lotion, hair and body gel, bar soaps and dispensers are included in Groupe GM’s organic certifi ed amenities that come with matching accessories. T e products are off ered in hotel bedrooms, public areas, restaurant bathrooms, spa and gym bathrooms and changing rooms and cruise ship cabin bedrooms.
SPA BUSINESS 4 2012 ©Cybertrek 2012
Clients: Groupe GM supplies independent and boutique hotels as well as large international chains worldwide. It also supplies cruise ship companies, airlines and luxury clinics. Why amenities? Groupe GM began creat- ing and selling guest amenities in 1975. As well as its own range of amenities, it also supplies 11 spa branded ranges.
SPA-KIT.NET KEYWORD: GROUPE GM Read Spa Business online
spabusiness.com / digital 89
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