meetings DWTC
Meanwhile, recent enhancements at
the Dubai International Convention and Exhibition Centre (DICEC) at the DWTC site have included the addition of a set of five- star meeting rooms located above Halls 1-4 and featuring dedicated break-out space, designed to host small-scale conferences. This follows the opening of the Sheikh
Saeed Halls and the Trade Centre Plaza, the latter featuring shops, restaurants and cafes as well as temporary exhibits and a link to the Dubai Metro DWTC station. The DICEC now boasts an extensive range
of venues with a total footprint of more than 300,000 square metres including the additional 25,000 square metres available in the four Sheikh Saeed Halls, where there is also a 9,100 square metre arena with 14 metre ceiling. In addition to the core eight halls that
offer 31,000 square metres of linked exhibition space and can be internally divided in to sub-halls, there are two ball- rooms each with capacity for 600 guests and a 300-capacity Bubble Lounge. Other options include the 7,703 square
metre column-free Sheikh Rashid Hall, divisible by centrally operated soundproof walls, with the capability to host plenary sessions, concerts, sporting events and
theatrical productions or configured as a 2,500 tiered seat auditorium – this can be augmented by 2,000 seats when levelled and comes with 10 interpretation booths, two green rooms and three backstage offices. In an alternative form, the Sheikh Rashid
Hall can also be sub-divided in to six large meeting rooms with total capacity of 6,400 in cocktail set-up or 3,800 for a banquet, while in combination with the adjacent Sheikh Maktoum Hall, banquet accom- modation for more than 5,600 is available. The Sheikh Maktoum Hall itself can be
divided into two four meeting rooms seating between 600 and 750 delegates, while a third alternative is the Za’abeel Hall, with 15,000 square metres of space that can be divided into three with capacity for up to 12,000. Joining up the various venues, there is
also a concourse with its own capacity of 10,600 square metres of exhibition space and which links with the two on-site hotels as well as offering a range of banking, retail, travel and restaurant facilities, plus loca- tions for registration desks. Additional facili- ties include 22 meeting rooms, three of which are designated VIP, with capacity for between 20 and more than 200 people theatre-style or 12 to 150 in a classroom set-up.
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Growing the portfolio While DICEC continues to thrive with more than 40 exhibitions, trade shows and inter- national conferences taking place during the fourth quarter of 2012 alone, the major devel- opment of the past decade has been the growth in staging global conferences and conventions. “We continue in our efforts to attract top-tier
international events and delegate partici- pation, with the World Cardiology confer- ence, ITU Telecom World and World Energy Forum in the last quarter of 2012,” said Helal Saeed Almarri, who claimed many bids were won in the face of competition against the world’s leading conference destinations. During the last year, Dubai has hosted the UITP International Association of Public Transport world congress, the International Bar Association annual conference, the Human Genome conference and the World Diabetes congress, while recent wins have included the biennial World Engineering Education Forum to be held in 2014. It is this type of event that DWTC authorities are counting on to add weight to Dubai’s 2020 World Expo bid. Attracting internationally recognised
events and individuals, whether as speakers at events, exhibitors and sponsors at trade shows, international performers, or designers at fashion shows gives a strong endorsement from key influencers, said Almarri. “The support of the government in hosting
3
events of all scales has also been invalu- able in attracting high-profile international
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