Acknowledged as the premier meeting venue in the region, the Dubai World Trade Centre (DWTC) continues to expand to meet competition and cater for a vast range of events ranging from VIP weddings through to global conventions. More than just a cookie cutter cluster of
halls, DWTC has been adapted and extended to complement and assist the economic growth of the emirate, a role highlighted, which has helped place Dubai among the world’s top business destinations, according to DWTC Chief Executive Officer Helal Saeed Almarri. “This is a strong indica- tion of global confidence in Dubai’s events sector, and reinforces the role of DWTC and the exhibitions and conference sector as a key driver of economic value for a regional hub destination such as Dubai,” he said. While the current calendar of events
with its focus on consumer and trade exhibitions continues to pull in the crowds – 1.65 million visitors from more than 160 countries and a seven percent increase in exhibiting companies in 2011 – a priority for the future is to expand this remit to include more global events and conventions. “Our calendar for the winter season
demonstrates a focus on strengthening diversity beyond the trade exhibitions portfolio, and building awareness of Dubai’s
infrastructural capabilities in order to support and advance global consideration for the emirate as a truly exemplary event hosting destination,” added Almarri. Along with blockbuster events such as
Arab Health, Gulfood, Gitex Technology and Gitex Shopper, DWTC attracted new shows in the past year such as EDUKEX (Education UK exhibition) and the IHRC (International Human Resources conference and exhibition) for the education sector; and the UITP World Congress, Mobility & City Transport exhibition and TOC Middle East conference and exhibition for the transport and logistics sector. Other high-profile international events on
the DWTC calendar this year include the ITU Telecom World 2012 and World Energy Forum 2012 which is being held outside the United Nations headquarters for the first time. All of which support Dubai’s bid to
host World Expo 2020, a decision that will be made in November 2013. Almarri emphasised that a key priority for
this year was to promote Dubai’s candidacy as the city that offered the most integrated proposition and truly mirrored the essence of its theme ‘Connecting Minds - Creating the Future’: “DWTC’s efforts through this phase are aimed at building on last year’s success to further the established cred- ibility with global audiences, ” he said.
1 Dubai World Trade Centre 2 DWTC Convention Gate
Concurrent with the strategy, a master-
plan is being developed for the proposed 2020 World Expo site at Dubai Trade Centre-Jebel Ali
– the 438-hectare development replacing earlier blueprints for an Exhibition City in that area. The concept has been designated as the
next stage in fine-tuning Dubai’s long-term appeal as a destination for global events, according to Almarri who said the emirate would continue to update meeting facili- ties in order to meet the evolving needs of the industry: “As affirmed through our double digit year-on-year growth and robust events calendar, the need to enable infra- structure to support demand is crucial.” In an initial phase, an aviation district
is planned at Dubai World Central by the new airport that will be the site of the Dubai Airshow from 2013, involving the relocation of the Airport Expo to the new location with a bigger footprint. Covering 6.8 square kilometres, the avia-
tion district provides landside and airside facilities, a heliport, executive jet terminal and covered aircraft parking stands, but also two large exhibition halls, grand reception building and static display areas – plus a Royal Pavilion and press facility.
DWTC HAS BEEN ADAPTED AND EXTENDEDTO COMPLEMENT AND ASSISTTHE ECONOMIC GROWTH OF THE EMIRATE HELPING PLACE DUBAI AMONG THE WORLD’S TOP BUSINESS DESTINATIONS
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