promotion RADISSON BLU


A fresh perspective Radisson Blu’s new Experience Meetings proposition focuses on guaranteeing successful meetings


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International hotel brand Radisson Blu is stepping up efforts to strengthen its meeting and event business with the launch of the Experience Meetings concept, a holistic approach to delivering successful meetings. Initially rolled out across Radisson Blu’s


network of European hotels, the programme was recently launched in the Middle East, explained Yigit Sezgin Global Director of Sales & Marketing at The Carlson Rezidor Hotel Group, operator of the Radisson Blu hospitality brand. In Dubai, these properties include the


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1 Brain Food 2 Te lounge, Radisson Royal 3 Te lounge meeting room, Radisson Royal


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Radisson Royal Hotel, Dubai, Radisson Blu Hotel, Dubai Downtown; Radisson Blu Hotel, Dubai Media City; and Radission Blu Hotel, Dubai Deira Creek. “Our focus will be on our hotels that have


larger meeting facilities. Collectively, we have 191 meeting rooms across the region,


comprising 20,784 square metres of meeting and exhibition space.” Developed by professional meeting experts


based on the results of an extensive industry survey, Experience Meetings seeks to deliver high standards and services to guarantee guest satisfaction and, in turn, build loyalty. Sezgin says the initiative is especially


significant in raising Radisson Blu’s profile in the meetings and events market, which remains an important segment of the business. Representing around 25 percent of its operations, meetings and events will continue to be a core focus for Radisson Blu. “Experience Meetings is the greatest tool


we can offer to make our customers’ meet- ings and events seamless. While the concept is in the launch period in the Middle East, it has already received outstanding feedback from conference organisers in markets such


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