as Scandinavia and the UK, where it was first introduced,” says Sezgin. The new concept is also additional
support to Radisson Blu hotels’ existing menu of customer-centric services such as the “Yes I Can!” philosophy, the 100-percent guest-satisfaction guarantee and the compli- mentary high-speed wireless internet access in all their properties worldwide. Sezgin emphasises that the introduction
of the Experience Meetings programme is considered the next step in the organic development of the company’s meetings offering. “We’ve always delivered special business packages, but now we have a new look and feel to our corporate offerings, in addition to extra benefits that we can present to our guests. This is a more condensed, young and trendy approach that we’re putting to customers. As always, our focus will be on added value and tactical offers,” he says. Successful meetings at Radisson Blu
start with a dedicated website that presents an extensive searchable database of The Carlson Rezidor Hotel Group’s hospitality portfolio worldwide. Search results display all the essential
information including number of guests and meeting rooms, as well as the scale of the hotel’s facilities. Proposals can also be requested online with a maximum response time of 12 hours, although Sezgin says they
always strive to reply sooner. Once a booking has been confirmed, the
Experience Meetings journey continues with three major elements comprising Brain Food, Brain Box, and Free WiFi. Brain Food is an innovative and
responsible food and beverage solution developed by Radisson Blu’s skilled chefs and nutritionists. By serving a well-balanced menu of fresh, low-fat, low-sugar, and locally sourced food and drinks, Brain Food helps to ensure guests’ blood sugar levels are constant and their stress levels low, helping them to concentrate on their meetings. Brain Box, meanwhile, is a breakout room
designed to elevate efficiency and stimulate creativity. Featuring a flexible and fun furni- ture layout, the Brain Box is Radisson Blu’s take on thinking outside the box. In addition, this breakout room can easily be transformed into a conventional meeting space, depending on the guests’ requirements. A signature service in all Radisson Blu
properties all over the world, Free WiFi helps corporate guests stay connected at no extra cost. With complimentary high-speed internet access, guests can download files and check their emails while on a coffee break. Respecting the environment is a key part of
Radisson Blu’s strategy and another enticing option for planners looking to cut their carbon footprint is the CO2
-neutral meeting package.
EXPERIENCE MEETINGS WILL DEFINITELY SEPARATE US FROM THE COMPETITION IN THE REGION AS WE FOCUS ON DELIVERING QUALITY SERVICE FROM THE CONTRACTING STAGE THROUGH TO THE CHECK-OUT PROCESS
3
A ‘CAN-DO’ ATTITUDE AND MORE Radisson Blu hotels boast a “Yes I Can!” service philosophy that helps the brand stand out in a highly competitive hospitality market. It is also one of the basic elements that makes Experience Meetings an effective corporate events solution. Each member of the Radisson Blu staff is involved – from the first enquiry to the final farewell. Booking meetings at Radisson Blu can also be
a rewarding experience through the Club Carlson for Planners programme (
clubcarlson.com/ planners). Exclusive to meetings, conventions and special event planners, the rewards scheme can be used to redeem hotel stays, upgrades, dinners and spa treatments at any of the 1,000- plus participating hotels in nearly 80 countries worldwide. In the Middle East, Radisson Blu offers a “Yours Sincerely” loyalty programme for conference, meeting and event bookers and a ‘Look to Book’ scheme for travel agents.
3
CONTACT INFORMATION: To find out more, visit
radissonblu.com/meetings
Yigit Sezgin
Part of the Think Planet pillar of Experience Meetings, which aims to make meetings envi- ronmentally responsible, the package is suitable for groups of 10 delegates or more and is available through the loyalty programme Club Carlson. Actual CO2
emissions are calculated during the
meeting or event and are offset thanks to clever solutions such as the hotel’s low energy light bulbs, by using fair-trade, locally-sourced food and beverages, providing free WiFi to encourage a paperless approach and having water-efficient shower heads in the rooms, plus more. “Experience Meetings will definitely separate us
from the competition in the region as we focus on delivering quality service from the contracting stage through to the check-out process. It’s an additional instrument in increasing our brand awareness and further establishing our Z-factor in the Middle East,” Sezgin says.
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